Personalization & tech

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Viome Life Sciences acquires Naring Health

By Danielle Masterson

With an already extensive repository of human biological data–52.55 quadrillion data points paired with phenotype data from over 700,000 human samples–the strategic acquisition is certain to take precision nutrition to a whole new level.

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Biotic personalisation for the microbiome: is it worth it?

By Olivia Brown

Experts have highlighted the potential for the ‘hyper-personalisation’ of biotics to suit individual microbiome compositions for targeted health benefits, but expense, lack of scientific data, and regulatory restrictions represent significant barriers....

getty | kirstypargeter

Muhdo levels up personalised nutrition through epigenetics

By Nikki Hancocks

Muhdo, the first company to provide nutrition and lifestyle advice based on epigenetic analysis, is set to relaunch with tests and guidance to reveal how individual micro and macro-nutrients impact gene expression and function.

Startup Stars: Prevess pioneering personalised nutrition with AI

Start-up Spotlight

Startup Stars: Prevess pioneering personalised nutrition with AI

By Olivia Haslam

Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes.

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Qina reveals top 10 trends in personalised nutrition

By Nikki Hancocks

Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.

NutraCast: Combining medicine and tech for precision nutrition

NutraCast: Combining medicine and tech for precision nutrition

By Danielle Masterson

A well-known physician nutritionist and serial tech entrepreneur have joined forces to combine their medicine and consumer technology expertise to launch a AHARA, precision nutrition Consumer Health Tech Company that provides ultra-personalized nutrition...

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GNC launches supplemental health care service

By Danielle Masterson

The new service, GNC Health, offers access to licensed medical professionals, reduced wait time for urgent care and personal health appointments for loyalty members.

NutraWomen Wednesday: Amanda Frick, ND, LAc, VP Medical Affairs, Thorne

NutraWomen Wednesday: Amanda Frick, ND, LAc, VP Medical Affairs, Thorne

By Danielle Masterson

Amanda Frick, ND, LAc, VP of Medical Affairs at Thorne, was trained as a Naturopathic Doctor and Acupuncturist. She’s passionate about facilitating health and wellness by driving innovation, education, and safety of dietary supplements. She’s been in...

Image courtesy of Brightseed

Bioactives’ moment has arrived

By Danielle Masterson

A new coalition has formed, paving the way for mainstream awareness about bioactives found in plants, fungi and other natural sources.

Image courtesy of GenoPalate

GenoPalate launches personalized vitamins based on DNA

By Danielle Masterson

The rising need for customized solutions has resulted in a growing number of players entering the personalized nutrition game. GenoPalate is taking it to the next level by offering supplements based on genetics.

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