Manufacturer insights

The founders of Vous Vitamins said their goal was to eliminate confusion in the choice of the correct multivitamin.  Getty Images

New personalized vitamin firm aims at simpler, safer formulas

By Hank Schultz

A pair of practicing physicians have founded Vous Vitamin, a personalized multivitamin brand that promises to steer customers toward efficacious dosages of nutrients and avoid what they believe to be dangerous overdose possibilities.

Lumina Intelligence

Lumina: More and better reviews key to online success

By Hank Schultz

Lumina Intelligence now has enough data for online product reviews to use it in a predictive fashion. For sports nutrition products the news is those with the most reviews and the best scoring reviews prosper; products with few reviews get dropped.

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From the editor's desk

Weight management event set for Jan. 29

By Hank Schultz

Weight management continues to be a category that drives the supplement industry. A webinar on Jan 29 that features a host of expert speakers will examine the latest trends in this category.

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