Polyphenols

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Could elderberry boom carry within it seeds of bust?

By Hank Schultz

The unprecedented growth of elderberry demand carries with it a potential poison pill if dilution produces enough ineffective products that consumer confidence is lost, one supplier maintains.

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CRN survey: 80% of Americans are now using dietary supplements

By Stephen Daniells

Americans have turned to dietary supplements in record numbers over the past two years, with the numbers of users hitting new highs, and confidence in the effectiveness, safety and quality remaining impressively high, according to CRN’s 2021 Consumer...

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