Minerals

Pharmavite

Nature Made enters personalized nutrition market

By Danielle Masterson


Pharmavite, the manufacturer of Nature Made vitamins, has debuted nurish, a monthly vitamin subscription service based on individual data culled from an assessment that asks about life stage, diet, lifestyle, health and allergies.

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GNC turns up volume on bankruptcy alarm

By Hank Schultz

Struggling supplement retailer GNC has reiterated a forthright statement that filing for bankruptcy court protection might be only days away.

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Casein-encapsulated calcium eases GI concerns, study finds

By Hank Schultz

Researchers working with a group of postmenopausal women found that a technology using casein to encapsulate calcium nanoparticles reduced GI issues compared with more conventional calcium carbonate or calcium citrate supplements.

NOW CEO: ‘March was unprecedented in the history of the company’

NOW CEO: ‘March was unprecedented in the history of the company’

By Stephen Daniells

Many dietary supplement companies are experiencing surging sales as consumers seek out health-promoting products, and Chicago-based NOW is no different. The company experienced “incredible” sales in March, but ingredient supply bottlenecks and the economic...

The founders of Vous Vitamins said their goal was to eliminate confusion in the choice of the correct multivitamin.  Getty Images

New personalized vitamin firm aims at simpler, safer formulas

By Hank Schultz

A pair of practicing physicians have founded Vous Vitamin, a personalized multivitamin brand that promises to steer customers toward efficacious dosages of nutrients and avoid what they believe to be dangerous overdose possibilities.

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Product Innovations

Sulfur: The Forgotten Nutrient

Sulfur: The Forgotten Nutrient

OptiMSM® is a proven source of bio-available sulfur, the third most abundant mineral in the human body. Overlooking its role may come at the expense of...