Supplement brand seeks to build on idea of trust

08-Dec-2022 - Last updated on 08-Dec-2022 at 18:11 GMT

The new supplement brand has launched with a nootropic formula as its flagship product. ©Getty Images - Jonathan Kitchen

A Florida-based entrepreneur is trading on the idea of ‘trust’ with a new supplement brand under that name.

The entrepreneur, Anthony Perron, has launched a brand called Trust Supplements, which is offering a nootropic product and a fat burner as its launch formulas.

The nootropic, called OptiBrain, features B vitamins, L-tyrosine, Alpha-GPC, caffeine and TeaCrine, a branded ingredient manufactured by Compound Solutions.

"The demand for nootropics is growing every year, and yet it remains a niche market. That means customers don't have a lot of choices. Our goal is to create more options in the form of a trustworthy brand that uses high-quality ingredients, doesn't use proprietary blends, and is fully transparent,” Perron said.

Formula reworked from previous example

The formula, which is offered as a powder, is very similar to one that Perron sold under the aegis of a supplement brand he launched several years ago with a partner in Canada. That company, called Pure Mind Labs, offers a product called Mind Blow that also features L-tyrosine, Alpha-GPC, caffeine and TeaCrine, though in slightly different amounts. Both products also include Mucuna pruriens (Velvet bean) extracts, which are a source of the amino acid L-dopa, which is a neurotransmitter precursor.

The new Trust Supplements brand also features a weigh management SKU called Night Burn that features L-carnitine, ashwaganda and African mango extract among its principal ingredients. That product is offered in capsule form.

Perron says teh company is build on teh idea of using only quality ingredients in efficacious dosages. The company claims to only use ‘certified facilities in the United States’ to produce its supplements. It also claims to use third party labs, said to be “vetted for their ethics and use of validated analytical methods,” for the testing of the products. However, the company’s website does not provide more detail about its testing protocols nor links to test results for individual products.