Nootropic

Researcher makes case for creatine as nootropic

Researcher makes case for creatine as nootropic

By Danielle Masterson

The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.

Getty | FotoDuets

Placebo packaging? Designing products with perceived potency

By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...

Getty Images /  AnnaStills

New supplement line gives gamers a reboot

By Danielle Masterson

Skinz.gg, an esports health and wellness company, has launched its "Power Your Performance” line, geared toward the 2.5 billion gamers across the globe.

Koios CEO: ‘Brain function is the world’s new currency’

Editor's Spotlight

Koios CEO: ‘Brain function is the world’s new currency’

By Adi Menayang

As industrialized nations continue to move away from manual labor toward tech- and creative-based economies, it is about time that nootropic products become more mainstream, says the CEO and founder of Koios.

The nootropics industry has the potential to reach the 380 milllion individuals that make up the eSports community.  ©GettyImages/gorodenkoff

Special edition: Nootropics

Nootropics industry has a largely untapped opportunity in eSports

By Mary Ellen Shoup

Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...

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