News, Analysis & Insights on Nutrition, Supplements, and Health
While the functional beverage market is strong, myriad options make it challenging for manufacturers to create products that stand out. Transparency is key to creating beverages with the benefits consumers want. In fact, more than half (51%) of U.S. respondents to a recent survey saying that they are encouraged to purchase a healthy lifestyle product after doing their own research on the product’s ingredients and benefits. Download the Infographic for more insights.
Paid for and content provided by Wellmune
Immune health support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. With health being a priority, consumers are looking for products that can actively improve it. For manufacturers and...
Six in ten global consumers surveyed cited immune health as their top reason for purchasing healthy lifestyle products. To meet growing demand, manufacturers must create benefit-driven foods that provide support for immune health.
In a growing market for functional foods with immune health benefits, 58% of consumers say they believe nutritional labeling could be made simpler. With increased consumer focus on product claims, manufacturers must clearly convey the benefits conferred...
For more product information visit Wellmune.