White Paper
White Paper: Satisfying Consumer Demand for Functional Foods with Immune Health Benefits
![White Paper: Satisfying Consumer Demand for Functional Foods with Immune Health Benefits](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/bakeryandsnacks.com/product-innovations/white-paper-satisfying-consumer-demand-for-functional-foods-with-immune-health-benefits/12983461-4-eng-GB/White-Paper-Satisfying-Consumer-Demand-for-Functional-Foods-with-Immune-Health-Benefits.jpg)
In a growing market for functional foods with immune health benefits, 58% of consumers say they believe nutritional labeling could be made simpler. With increased consumer focus on product claims, manufacturers must clearly convey the benefits conferred by a product. Download the white paper, Satisfying Consumer Demand for Functional Foods with Immune Health Benefits, to see how adding functional ingredients, like immune-supporting yeast beta glucans backed by research, can clarify benefits for consumers.