As mushroom supplements capture mass market interest, the founder of an organic supplement producer serving the European market has warned of his concerns around marketing hype and inferior 'me too' products.
Found in more than 40 products in Europe, H20Slim, a natural mushroom-based weight management ingredient that traps unwanted fat, is now available in the United States.
San Diego-based personalized probiotics company Floré by Sun Genomics recently announced a new distribution agreement with Evexia Diagnostics to bring its personalized microbiome mapping technology to Evexia’s 20,000 clinical practitioners.
Google searches for lion's mane surged by up to 450% (week on week) in May in the UK, with industry players assigning the rise in interest to TikTok influencers, health practitioners, and the blockbuster Amazon show Clarkson’s Farm.
The National Animal Supplement Council (NASC) continues its efforts to market pet supplements in China after COVID-19 forced many U.S. companies to sever relationships in the country in early 2020.
The IPA World Congress + Probiota Americas is just five days away. Don’t wait to register your attendance for this world-class program in Salt Lake City!
A class action lawsuit accusing better-for-you soda maker Poppi of misleading consumers about the prebiotic benefits of its beverages could force the industry to standardize marketing for these ingredients, according to one industry player.
Day 2 of the IPA World Congress + Probiota Americas starts with an opening keynote from renowned microbiome research Prof. Rob Knight and finishes with a panel discussion around the healthcare practitioner opportunity. The event is less than a week away...
With a penchant for data and a deep enthusiasm for health and wellness, the CPG professional has found a career that combines her analytical skill set with CPG brands that she is passionate about.
With the growing focus on personalization, the industry should present authentic data and information rather than scaring consumers into purchasing, experts agreed at the recent Future of Food Summit in Geneva ahead of Vitafoods Europe.
The IPA World Congress + Probiota Americas is less than a week away. Don’t wait to register your attendance for this world-class program in Salt Lake City!
Influencer marketing continues to grow, with collaboration and authentic communication key to brand survival, according to experts presenting at the recent Vitafoods event in Geneva.
The U.S. House of Representatives Committee on Armed Services issued its report on the National Defense Authorization Act (NDAA) on Friday. It included a call for the Department of Defense to study the addition of creatine to Meals Ready-to-Eat (MREs)...
A new HerbalGram article shines a light on the excessive use of excipients with botanical extracts—also known as fairy dusting. “This is about hopefully changing the practice of some members of industry to give consumers the product they expect,” said...
When the Dietary Supplement Health and Education Act created the modern U.S. dietary supplement industry in 1994, it also conferred a new identity on botanicals and with it some considerations about potential phytochemical interactions.
Mintel recently launched Ingredientscape AI, a new landscaping tool that helps brands discover the fastest-growing ingredients using robust data from Mintel’s Global New Products Database (GNPD). Stephanie Mattucci, director of food & drink at Mintel...
Botanical supplement startup Phytaphix has launched a new blend targeting inflammation, fatigue and nervous symptom function to ‘empower’ consumers with multiple sclerosis (MS).
'Holistic hydration' and 'hydration+' appeared as popular concepts across the Vitafoods tradeshow in Geneva earlier this month, with Arla Foods Ingredients and PharmaLinea offering dynamic options.
Technology advances in precision nutrition could be the key to improving global cardiometabolic health, according to experts at the Future of Nutrition Summit at Vitafoods Europe.
Spanish botanical supplier Nektium claims it has created a fast-acting, non-sedative botanical stress and sleep solution to support positive mood and restful sleep within just three days of use.
Lifestyle and nutrition company New History is on a mission to close the nutrition gap in inner city communities through high quality sports nutrition supplements.
Gelita has launched its new Optibar collagen blend to allow manufacturers to create "future-proof, next-generation" protein bars that are both soft and low sugar.
Mind health, specifically sleep, was a buzz word across the Vitafoods show last week, with market analysts discussing its popularity and suppliers delivering their solutions.
Leading national retailers will take the stage at the upcoming IPAWC + Probiota Americas to share insights and best practices around quality initiatives and compliance.
Rousselot, Darling Ingredients’ collagen and gelatin brand, teased its new range of specific collagen peptide compositions with targeted health benefits during Vitafoods last week.
From hero ingredients to the gummy revolution to personalized offerings, Nick Morgan, managing director of Nutrition Integrated, spoke top trends with NutraIngredients at Vitafoods Europe 2024.
Mikra Cellular Sciences, a subsidiary of Canada-based Lifeist Wellness, has partnered with Virun NutraBiosciences to evolve its nutraceutical gel for cellular health support.
While some pregnant women crave pickles, peanut butter or spicy meals, Victoria Thain Gioia and Alex Taylor had a hankering for personalized, stage-by-stage prenatal supplements.
Kaneka Nutrients Europe is eyeing the menopause market segment for its ubiquinol form of coenzyme Q10, with a new consumer research study showing that 80% of participants reporting that ubiquinol could alleviate menopausal symptoms.
Kerry Group showcased a variety of concepts at Vitafoods promising great taste alongside science-backed ingredients to support a range of trending health areas including immune support, cognitive health and women’s health.
A new distribution deal is making a hot ingredient accessible to everyone. NNB Nutrition recently announced that it is the sole distributor of the dileucine peptide DL-185.
IFF Health and Biosciences launched turnkey menopause solutions in partnership with GenM at Vitafoods last week, alongside healthspan supporting solutions that encourage brands to ignore consumer age.
NutraIngredients-USA is republishing its hour-long 2019 interview with Scott Bass and Loren Israelsen, two of the key architects of the Dietary Supplement Health and Education Act (DSHEA).
AB-Biotics, a Kaneka company, launched its Gyntima women's health solutions range at Vitafoods last week, highlighting new research that supports its probiotic blend's impact on estrogen activity to help manage menopause symptoms.
From partnering with the American Diabetes Association to collaborating with SuperGut and online influencers, relationships are a significant aspect of GNC.
Before the Dietary Supplement Health and Education Act (DSHEA) of 1994 and today’s burgeoning dietary supplement market, there were the Proxmire Amendments.
Despite a range of benefits, insect protein has faced strong barriers to adoption. This is largely due to consumer disgust, but some demographics are more put off than others.
According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
More pet parents are turning to biotics to supplement the health of their animal companions as understanding of the connection between gut health and immunity continues to expand.
Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?
Major dietary supplement companies such as CJ Wellcare and CKD Health are launching new products that come in the pill-and-shot format across South Korea – in what is considered an emerging trend sweeping across the country’s nutraceutical sector.
After over 30 years practicing medicine in Orange County, Dr. Robert Beltran had his light switch moment after turning to herbal medicine to help him overcome his own personal health issues.
As ageing population numbers rise in Europe, an opportunity is opening in food and beverage. How can industry best tap into the ‘healthy longevity’ trend?
