Markets & trends

The viral brand is launching several initiatives to kickstart Skin Barrier Awareness Month, starting by opening a clinical testing lab at its Glasgow HQ

Byoma: targeting the Gen A consumers “breaking” their skin barriers

By Kirsty Doolan


According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...

How do consumers understand 'gut health'? Image Source: Getty Images/RealPeopleGroup

How do consumers perceive ‘gut health’ products?

By Augustus Bambridge-Sutton

Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?

NutraCast: Supplementation for hearing health? You heard right.

NutraCast: A supplement for hearing health? You heard right.

By Danielle Masterson

According to a consumer survey by CRN and IPSOS, 74% of U.S. adults take supplements. And while the most common one is the multivitamin, a lot of users are zeroing in on specific organs like the brain, eyes or even skin. But what about ears? Soundbites...

© Image courtesy of The Vitamin Shoppe

The Vitamin Shoppe now offers GLP-1 medications

By Danielle Masterson

New Jersey-based retailer The Vitamin Shoppe has launched Whole Health Rx, which the company says provides a holistic approach to health solutions. The service encompasses nutritional supplements, expert guidance on lifestyle practices and prescription...

Getty images /   PeopleImages

America is anti-aging

By Danielle Masterson

Thorne’s new Fear of Aging survey indicates that Americans' aversion to appearing old is fueling the supplement industry's beauty-from-within segment.

NOW launches in-store only product sizes

NOW launches in-store only product sizes

By Claudia Adrien

Natural product manufacturer NOW is introducing products bottled in sizes that will be available exclusively in store to support smaller brick and mortar retailer sales.

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Ethical Naturals hails bumper harvest for Oregon cranberries

By Stephen Daniells

The harvest for cranberries from Oregon increased 17.5% in 2023 versus 2022 linked to good weather and growing conditions, with California-based Ethical Naturals Inc. (ENI), maker of Cranberex, calling this “good news."

© Helen Slyvinska / GettyImages

Sirio to unveil organic concepts for a growing market

By Olivia Haslam

Global nutraceutical manufacturer Sirio will debut its new PureOrganix range at the Vitafoods Europe trade show from May 14 to 16 to cater to growing consumer demand for organic formulations.

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The dawn of agelessness: Unpicking the final prejudice

By Nikki Hancocks

Age is the last acceptable prejudice in product marketing, but it too appears to be dissolving as consumers rally against being defined by their years, according to active nutrition market insights consultancy Nutrition Integrated.

Spring Launch Pad

Spring Launch Pad

By Danielle Masterson

New launches are blooming with cognition, collabs and candyfication in focus.

© Vitafoods Europe

What to expect at Vitafoods Europe 2024

By Olivia Haslam

A focus on healthy aging, women’s health, sustainability initiatives and tech innovation can all be expected at the upcoming Vitafoods Europe tradeshow.

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Top tips for cognitive health innovation

By Nikki Hancocks

More consumers than ever are looking for innovative ways to support total mind and body wellness. But where is the next big innovation opportunity in the cognitive health space? dsm-fermenich has weighed in with its comprehensive nootropics report.

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Seizing the ‘window of opportunity’ for aging well

By Olivia Haslam

Protein consumption, quality sleep and hormone balance are all key in reframing how the industry considers the ‘healthy aging’ category, according to new insights from a Vitafoods webinar this week.

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VITAFOODS PREVIEW

Latest innovations in bioavailability and delivery systems

By Nikki Hancocks

New research is discovering a plethora of technologies and formulations to improve bioavailability of nutraceuticals to meet consumer demand for more efficacious products, according to new insights from a recent Vitafoods webinar.

Kratom in market and legislative limbo

Kratom in market and legislative limbo

By Claudia Adrien

“From both a consumer standpoint and from an industry standpoint, it's very hard to know what you can and can't do [with kratom],” industry lawyer Rick Collins told attendees at SupplySide East 2024.

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