State of the Industry: Schall takes on critical matters impacting sports nutrition

By Danielle Masterson contact

- Last updated on GMT

Getty Images / fizkes
Getty Images / fizkes

Related tags: Sports Nutrition Summit USA, Sports nutrition products, Sports Nutrition Summit

COVID, inflation and supply chain woes: NutraIngredients-USA’s Sports & Active Nutrition Summit will confront the current times and all its accompanying challenges.

The Sports & Active Nutrition Summit is back in San Diego, February 15-17, 2023. The event will bring together scientists, formulators, consultants, and regulatory experts to move the sports nutrition category forward. Day one will kick off with State of the Industry, which will address key challenges the sports and active nutrition industry is facing. 

‘A wild string of events’ 

While the US economy has recovered from the pandemic quicker than anticipated, the bounce back in demand has stressed supply chains and caused inflation to jump. These supply chain disruptions have put a major strain on the global supply, with climate issues​ only adding to the problem. And as the dietary supplement industry and the world struggle to confront inflation, we’re also faced with a war between Russia and Ukraine that could depress world growth. So what can we learn from this complex set of challenges? 


The upcoming Sports and Active Nutrition Summit will tackle these issues head on in our State of the Industry session featuring Joshua Schall, principal of J. Schall Consulting. Schall will use his functional CPG insights to dissect how the pandemic accelerated e-commerce adoption,  shifted consumer behavior and how businesses can maintain brand loyalty in today’s volatile world. 

“Whether it's the supply chain chaos, geopolitical tensions, inflationary pressures, recessionary fears, or pandemic-induced consumer behavior shifts, sports and active nutrition industry professionals would have an extremely hard time naming a wilder string of a few years in the space. With uncertainty at an all-time high, my goal is to provide attendees with a collection of insights that help them ‘see around corners’ so they can turn risk into opportunity,”​ said Schall. 

Insights into cutting-edge science, business strategies and regulatory developments

The three-day summit in San Diego will feature expert presentations, dynamic panel discussions, a variety of networking opportunities and a wellness program - all offering a one-stop shop for the latest must-have insights in the worlds of sports and active nutrition.

From the US Military opportunity, sports nutrition for mood and mental health, hemp and CBD products, esports supplements, the power of personalization, and the alternative protein space – these are just some of the topics we will cover at this year’s Sports & Active Nutrition Summit USA

Start-up Stars

We’re also on the look out for sports nutrition-related start-ups to join our first cohort of Start-up Stars. If you are an innovator in the space and you are confident you can stand out in a competitive environment, then we want to hear from you.

We’re seeking consumer-facing entrepreneurial, science or technology-based start-ups to join our community. Our three winning Start-up Stars will be invited as a guest of NutraIngredients-USA to take part in the Sports and Active Nutrition Summit in San Diego.

For more information and to apply, please click HERE​.

Early bird discounts

Registration is open for the 2023 Sports & Active Nutrition Summit​. Our early bird discount ends December 2nd, 2022, so register today!

For more information, please click HERE​.


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