'What we're wrestling with is whether CBD is an ingredient play, or something huge brands can be built around'
Impossible Foods demos new recipe
The latest iteration of the plant-based Impossible Burger matches conventional beef burgers when it comes to ‘likeability’ in blind taste tests, says Impossible Foods, which has replaced textured wheat protein with soy protein concentrate, and made other recipe tweaks it claims deliver a “tastier, juicier, beefier” (and now gluten-free) burger.
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