NEWS IN BRIEF

Pomegranate extract ingredient Pomella gets self-affirmed GRAS

Photo: iStock/KVLADIMIRV

The commercial pomegranate extract Pomella, made by Verdure Sciences, has obtained self-affirmed Generally Recognized as Safe (GRAS) status, the company announced.

“The self-affirmed GRAS status is yet another indication of our commitment to continuously improve our scientific initiatives on our branded ingredients, the foundation of which lies in safety and efficacy,” the company said in a statement.

“Furthermore, the GRAS status will allow us to continue to diversify our positioning.”

Backed by human clinical substantiation, safety, and efficacy, Pomella Extract is available in a variety of grades, including Pomella FG (food grade) and Pomella Organic. All varieties of Pomella have received self-GRAS status.

“This new self-GRAS status marks a milestone for the Pomella brand,” says Sonya Cropper, VP of Marketing and Innovation for Verdure Sciences. “The Pomella portfolio continues to set industry standards for pomegranate and, in particular, punicalagin research, which we believe will support its success worldwide in a variety of applications and deliverables.”

“We are extremely honored to have Pomella in the ranks of those whom have also undergone the rigorous process to obtain self-GRAS status,” says Kristen Marshall, Marketing Coordinator at Verdure Sciences.

“Not only is this an incredible achievement, but this is also a stepping stone towards further backing the scientific rigor of our patented and proprietary pomegranate extract. Further, the potential implications of this new status are very exciting to be a part of.”