As ketogenic diet popularity rises, Compound Solutions nabs ‘keto’ ingredient patents

By Adi Menayang

- Last updated on GMT

Photo: Oneinchpunch/iStock
Photo: Oneinchpunch/iStock

Related tags Carbohydrate

Seizing an opportunity in the growing ketogenic diet market, Compound Solutions is now the sole distributor of two new ketone body ingredients: beta-Hydroxybutyrate and Medium Chain Triglyceride (MCT) marketed as goBHB and goMCT.

Taking a look at internet searches on Google Trends, the terms ‘ketogenic diet’ as well as ‘keto,’ a popular abbreviation, has spiked in popularity​—reaching the most search numbers ever for both terms in January 2017 after a steady incline throughout 2016.

It’s stepping stone is the no-carb or grain-free diet. Ketone esters are produced by the liver as a back-up energy source when an individual is not eating enough carbohydrates or is fasting, known as a state of ketosis. Researchers at Oxford University have been experimenting with a beverage containing ketone esters on top athletes​. The results suggest that being supplemented with ketone esters may boost endurance, and has piqued curiosity among sports professionals​.

Riding on this momentum, Compound Solutions​ has undergone an independent assessment process to self-affirm the Generally Recognized as Safe (GRAS) status of its goBHB and go MCTC exogenous ketone body ingredients (different from the one used in the Oxford University study), marketed as a non-carbohydrate energy source. "Ketones are a less oxidative energy than carbohydrates. We see an incredibly wide array of applications from weight management and endurance to new meal replacement bars and long-lasting, clean energy and focus powders for our military personnel,"​ Matt Titlow, CEO of Compound Solutions, told NutraInrgedients-USA.

Bringing keto beyond sports nutrition

Compound Solutions is betting on a mainstream acceptance and enthusiasm of the ketogenic diet. It is marketing the two as ingredients not just for athletes. So far, the ingredients have appeared in 15 sports nutrition start-up beverages, such as Limited Labs’ Ketone 1​, and Titlow said the number is "growing exponentially."

“The ketogenic and low-carb categories are big now,” ​said Matt Titlow, CEO of Compound Solutions. “We are excited to bring goBHB into new markets such as weight management shakes, ketogenic-friendly foods, cognitive health and clean energy and performance,”​ he added.

Marketing material from the company says that goBHB can be used in beverages marketed for “busy professionals, on-the-go moms or dads, or college students looking for extra hours in the day.”

Titlow hopes that getting self-affirmed GRAS and patenting the ingredients can help elevate ketogenic products to a mass audience and become a solution to health problems. On the distribution deal with the original patent owners for the two ingredients, Titlow said: “Forming this joint venture will help kick-start the low-carb, higher-fat movement this country desperately needs to reverse the diabetes epidemic.”

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