Of: Vitamin subscription with personalized packets
Akash Shah and Craig Elbert, the founders of Care/Of, wanted to make the supplement shopping process easier for consumers by creating a questionnaire that can streamline what nutrients a customer may need among the myriad of options available on store shelves.
After taking the intake assessment, customers can opt in for a monthly subscription of all the supplements they are recommended, which are delivered in 30 single serve packets personalized with their names.
Shah and Elbert designed Care/Of so that not only is the shopping process more manageable, but also understanding the active ingredient, the science behind it, and where it came from. Each active ingredient has its own profile page including a short summary and links to studies about it that have been published in peer-reviewed journals.
