GRAS status, milder taste to broaden market for organic spirulina, Valensa says

By Hank Schultz

- Last updated on GMT

Related tags: Food

Photo courtesy Parry Nutraceuticals
Photo courtesy Parry Nutraceuticals
Valensa has cleared significant regulatory and formulation hurdles with the release of its updated Parry Organic Spirulina ingredient, the company says.

The company announced at the Supply Side West trade show in Las Vegas that its spirulina from parent company Parry Nutraceuticals, has received a “no objection” letter on its GRAS application for the ingredient.  It is the only organic spirulina to receive achieve that status, according the the company.

The GRAS filing covers the ingredient for use in beverages, breakfast cereals, fresh fruits and fruit juices and a host of other food products, both whole and processed.  The approved dosage range is 0.5-3 grams per serving. Valensa worked with Seattle-based scientific and regulatory consultancy AIBMR on the GRAS filing.

As it has with other ingredients, the highest level of GRAS status will boost demand for the ingredient from major CPG companies, said Umasudhan CP, business director for Valensa/Parry.

“We have quite a broad based approval for GRAS. A lot of the big CPG companies are looking for GRAS ingredients with high safety standards,”​ Uma (the name he uses for North American audiences) told NutraIngredients-USA.

USP verified

In addition to the GRAS filing, the ingredient was also recertified in May 2012 under the Untied States Pharmacopoeia Dietary Ingredient Verification Program.  The recertification covers the standards set forth in USP’s new provisional monograph on sprirulina. The USP D-IVP is a rigorous, in-depth process involving auditing, product testing, document review and continuing surveillance activities; and covers GMP compliance.

 The ingredient is also compliant with California’s Prop 65 in terms of its content of heavy metals and other trace substances, Uma said.

Cleaning up the taste

All that is fine and good, but big food players aren’t just interested in numbers.  All of the regulatory certainty in the world won’t make up for bad taste.  Valensa/Parry has been keenly sensitive to that issue, Uma said. Spirulina has a distinct pond-like taste and smell, and organic spirulina tends to taste stronger than the conventially-grown varieties.

“Sprirulina is an algae so it is bound to have that algae taste and smell,”​ he said. 

“We have worked very closely on process improvement over a period of two years,”​ Uma said. “We had both internal and external taste experts,”​ who evaluated the product and suggested changes.

The end result was an organic spirulina with a very mild taste and smell, but one that retains all of the natural carotenoids, phycocyanin and chlorophyll-a and other nutritional benefits.

“We are seeing interest in organic spirulina grow into the mainstream of consumers,”​ said Rudi Moerck, president and CEO of Valensa.  “We want to work with food product developers and marketers to deliver the highest value, most consumer-appealing spirulina ingredient to the market.”

Related news

Show more

Related products

show more

ApplePhenon Paper by Renowned Dr William Sears, MD

ApplePhenon Paper by Renowned Dr William Sears, MD

BGG (Beijing Gingko Group) | 13-Oct-2020 | Technical / White Paper

Dr. William Sears, author of over 40 best-selling books and world-renowned media health expert, lends his pen to one of the most exciting ingredients to...

DHA ORIGINS™: The sustainable potential of algae.

DHA ORIGINS™: The sustainable potential of algae.

Fermentalg | 12-Oct-2020 | Technical / White Paper

Consumers find out about nutritional quality by closely scrutinizing the labeling and list of ingredients (clean label). They are interested in the provenance...

How a Vitamin Can Break the Calcium Curve

How a Vitamin Can Break the Calcium Curve

NattoPharma USA, Inc. | 12-Oct-2020 | Technical / White Paper

Arteries stiffness is measured by pulse wave velocity (PWV), which increases throughout everyone's lifespan, typically from about 5 in your 30s to...

Biotis™ - Solutions for a good gut feeling

Biotis™ - Solutions for a good gut feeling

FrieslandCampina Ingredients | 07-Oct-2020 | Product Brochure

Discover our range of GOS (galacto-oligosaccharides) with scientifically proven effects to significantly increase levels of ‘friendly bacteria’ in the...

Related suppliers

Follow us

Products

View more

Webinars