Ganeden is working with “three or four” leading US food retailers on private-label product launches containing BC
The retail giant, which has recently launched a yogurt called enliven containing BC
Ganeden was also having “conversations with 85 percent of the top tier” food and beverage firms in the US about application opportunities, he claimed.
“We’ve been overwhelmed. Interest from the food and beverage sector has been exceptionally high, especially from the bakery and confectionery market, but we’re also seeing interest from juice, sports nutrition, bars and frozen yogurts. We’ve also done a lot of research on shelf-stable beverages, which go through some pretty rigorous processing steps including hot filling and pasteurization.”
Probiotics and health claims
However, Ganeden always advised manufacturers to be cautious, he said. “We have numerous studies that support digestive and immunity claims but ‘supports digestive health’ is most common.”
Meanwhile, a lot of effort was going into branding, he said. “It’s a requirement that companies use the BC
“Probiotics have been tied to the dairy case for years. Not any more.”