Ganeden takes BC30 probiotic into instant coffee

By Stephen Daniells

- Last updated on GMT

Ganeden takes BC30 probiotic into instant coffee

Related tags: Coffee

Ganeden Biotech has announced that its BC30 probiotic ingredient will soon be available in instant coffee, as the company builds on success in teas and other beverage formats.

Mike Bush, VP of business development for Ganeden, told NutraIngredients-USA that the company has observed a great deal of interest in its probiotic teas, and that instant coffee was a logical progression.

Ganeden has performed some market research into the potential of probiotic coffee, he said, with consumers seeking products that are already part of their daily routine. “They don’t want to have to learn to like new foods,”​ he said.

Consumption

And coffee definitely fits into the daily routine of many Americans. According to 2010 data from the National Coffee Association, 54% of American adults drink coffee every day, downing an average of 3.1 cups a day.

The US is reported to spend $40 billion on coffee each year.

“We have repeatedly seen that adding GanedenBC30 to other foods and beverages has consistently increased margins and sell-through, so we are extremely excited about adding GanedenBC30 to one of the two largest selling beverages in the world,”​ said Bush.

Claims

For digestive and immune support claims, the company recommends dosages of BC30 of one billion cfus (colony forming units) per day.

The company is currently working with multiple manufacturers in both food service and retail, said Bush, and partnerships will be announced in the coming weeks.

“Initially, the partners are more niche companies, but we also have some with a big market footprint,”​ he added.

Different partners are taking different approaches to the doses, he said, with some offering one billion cfus in one serving, and others offering 250 million cfus per serving with recommendations to consume multiple servings throughout the day.

Ganeden tests product viability at time of consumption and not time of manufacture, said Bush, to ensure that consumers are receiving the doses listed on the labels.

The ingredient

BC30 has significant advantages over rival probiotic strains in food and beverage applications owing to its unique ability to withstand extremes of temperature and harsh processing techniques.

BC30 is a spore-forming bacterium, which means that inside the bacterial cell is a hardened structure, or spore, a bit like a seed. This safeguards the cell’s genetic material from the heat and pressure of manufacturing processes, stomach acid and bile.

The company already has strong relationships with a number of beverage companies, including The Republic of Tea, Bigelow Tea Company, Red Mango Frozen Yogurt (iced teas), GT Kombucha, KeVita, and Tipton Mills.

Related news

Show more

Related products

show more

Clean Label Dietary Supplements - One Perspective

Clean Label Dietary Supplements - One Perspective

Gemini Pharmaceuticals | 03-Oct-2019 | Technical / White Paper

“Clean Label” seems to be all the rage these days. But what does it mean? With no clear regulatory definition, a vacuum has been created where each dietary...

Next Generation Prebiotic Solution

Next Generation Prebiotic Solution

Deerland Probiotics & Enzymes | 23-Sep-2019 | Product Presentation

There’s an entire ecosystem going on in your gut. Good bacteria need room to live and grow, but harmful bacteria can take over and rob your body of the...

Gemini Pharmaceuticals and Transparency

Gemini Pharmaceuticals and Transparency

Gemini Pharmaceuticals | 01-Sep-2019 | Application Note

The industry has shown improvement in its transparency in the past 5 years. Per the regulations, a Brand Owner is 100% responsible for the quality of...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars