Tiktok

© oatawa / Getty Images

Editors’ picks: Our favorite articles of 2023

By The NutraIngredients-USA Team

We enjoy writing some articles more than others, whether it’s because of the subject, the impact for industry, the insights from commentators, or other reasons. But which articles did we enjoy writing the most and why?

The skinny on berberine: Is it really #naturesozempic?

The skinny on berberine: Is it really #naturesozempic?

By Asia Sherman

Botanical extract berberine rose to viral fame earlier this year, touted by TikTok influencers as a weight loss miracle molecule and given the hashtag #naturesozempic. Social media, however, may not always be a credible source of information.

NutraCast: How TikTok drives sales at the Vitamin Shoppe

NutraCast: How TikTok drives sales at the Vitamin Shoppe

By Danielle Masterson

Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All