Keto

No dieting silver bullets, expert says

03-Mar-2022 By Hank Schultz

Sports nutrition products are often linked to certain diet plans, such as ketogenic diets, high protein/low fat approaches and others. A nutrition expert says the prosaic takeaway is that all of these have been shown to work, provided that consumers...

News in brief

GenTech adds American Metabolix to sports nutrition portfolio

03-Sep-2021

GenTech Holdings, Inc. has acquired American Metabolix, a supplement company with sports nutrition and Keto products available at GNC, Bodybuilding.com, and top sports nutrition retailers worldwide.

Hemp, cacao fruit, gourmet CBD and more surprises in September

30-Sep-2020 By Danielle Masterson

This month, Martha Stewart ditched the fancy desserts for gourmet gummies, seasonal probiotics for the whole family are now available and cacao fruit headlines a new wellness line.

Review suggests keto diets don’t boost endurance athletes’ performance

08-Jul-2020 By Hank Schultz

A review published in a sports science journal has found little support for the notion that ketogenic diets can improve performance for endurance athletes.

Keto diet helps female athletes drop more fat, but not gain strength

15-Apr-2020 By Hank Schultz

A new study has found that a ketogenic diet helped trained female subjects lose fat while maintaining muscle. But it concluded the diet was ‘suboptimal’ for building additional muscle during a training regimen.

Coalition pushes for ‘low-carb’ diet to be added to 2020 Dietary Guidelines

20-Dec-2019 By Mary Ellen Shoup

A coalition of doctors, academics, and American consumers called the Low-Carb Action Network (LCAN) is urging US nutrition leaders to include a low-carb diet as part of the 2020 Dietary Guidelines for Americans (DGA).

Editor's Spotlight

Commitment to efficacious dosages, proven effects drove brand's founder

02-Oct-2019 By Hank Schultz

The founder of the SFH—Stronger Faster Healthier—brand said his training in chemistry and pharmacology drove him to found a brand based efficacious dosages and proven effects.

Male athletes on keto diet burned more fat, but effect muted in women, study finds

08-Apr-2019 By Hank Schultz

A four week ketogenic diet shifted energy metabolism in male CrossFit trained athletes, but had a more muted effect on females, a recent study has found.

SPINS analysts: Mitochondrial function, better sleep, keto, and CBD are top trends for supplements in 2019

14-Feb-2019 By Adi Menayang

From marketing support for the ‘mighty mitochondria’ to butters for better sleep, trend forecasters at SPINS highlighted the trends that will dominate the dietary supplements space in 2019.

Ancient Nutrition's new CEO has sights set on entering new product categories and international markets

25-Jan-2019 By Mary Ellen Shoup

Greg Shearson has taken the helm as CEO of Ancient Nutrition, a move which will take the company to the "next level" including expanding into new product categories and international markets.

Vitamin Shoppe continues aggressive push into the keto market

04-Jan-2019 By Adi Menayang

The Vitamin Shoppe continues to stake its claim in the keto market, this time by announcing a National Keto Day.