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GenTech adds American Metabolix to sports nutrition portfolio

© pichet_w / Getty Images
© pichet_w / Getty Images

Related tags M&A Sports nutrition keto

GenTech Holdings, Inc. has acquired American Metabolix, a supplement company with sports nutrition and Keto products available at GNC,, and top sports nutrition retailers worldwide.

American Metabolix joins GenTech’s rapidly growing nutrition portfolio, which already includes brands and and businesses, including Sinfit Nutrition, Fizzique, MPB Snacks, NXT Bar, Nature Soothie, and Yourganics.

Founded in 2012 by Jason Duran and Markus Trillsch, American Metabolix products have sold in over 550 brick and mortar locations across multiple countries, including the United States, New Zealand, Australia, and Russia, among others. According to documents from the company, American Metabolix has produced approximately $400k in sales since early Feb, and is on track to exceed $1 million in 2021 revenues.

“American Metabolix is a heavyweight addition to our roll-up portfolio, presenting significant individual value and growth as well as multiple synergies within the context of our ecosystem of functional foods products,” ​said David Lovatt, GenTech CEO.

“By rolling up a wide range of promising brands targeting different niches in the same broad category of the retail market, we will be able to dramatically improve the profit potential of each product line through synergies in marketing, distribution, packaging, shipping, and sourcing. American Metabolix is a highly promising brand targeting the rapidly growing keto marketplace, and we are very excited to welcome it into the GenTech family.”

GenTech, which started life a couple of years ago in the CBD space, has been on a very active acquisition spree over the last two years and now positions itself as “building out a food and drink business through organic growth as well as through acquisition”​.

Related topics Manufacturers M&A Sports nutrition

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