Clinical Research

NutraVideo: Clinical studies are key in gaining consumer trust

NutraVideo: Clinical studies are key in gaining consumer trust

By Danielle Masterson

The Coronavirus pandemic was a wakeup call for many, highlighting how conventional medicine may not have immediate solutions. This is driving consumers to look for alternative solutions, but not everyone is convinced dietary supplements are the answer....

The Strongscience certification can help consumers differentiate validated claims from those that are not well supported, the developer says. Photo: Strongscience

CRO launches certification to vet quality of claims validation

By Hank Schultz

Global Clinicals, a contract research organization (CRO) based in Los Angeles, has launched a certification the founder says will help companies differentiate themselves based on the quality of the research that backs the claims they make on their products.

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