The Coca-Cola Company

The juice blend at the heart of all this legal wrangling was discontinued in late 2014 following disappointing sales

Coca-Cola suffers setback in juice labeling lawsuit

By Elaine Watson

A California judge has refused to throw out a false advertising lawsuit accusing Coca-Cola of misleading shoppers by marketing a juice comprised almost entirely of apple and grape juice as a ‘Pomegranate Blueberry flavored blend of 5 juices’.

Coca-Cola is not admitting liability but has agreed to settle selected false advertising lawsuits over Vitaminwater in order to avoid the risk and uncertainty of protracted litigation

Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)

Coca-Cola agrees to settle 'copycat' Vitaminwater deceptive advertising lawsuits, but CSPI still on the warpath

By Elaine Watson

Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But the lawsuit that inspired them all - filed by the Center for Science in the Public Interest in 2009 - is still pending, as the...

Functional Diet Coke anyone?

Functional Diet Coke anyone?

By Clarisse Douaud

Coca-Cola North America has announced its plans to launch Diet Coke
Plus, a carbonated calorie-free beverage with the added value of
vitamins and minerals, that could put the concept of functionality
at the front line of the soft...

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