Social Media

NutraCast: How TikTok drives sales at the Vitamin Shoppe

NutraCast: How TikTok drives sales at the Vitamin Shoppe

By Danielle Masterson

Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

Photo: Getty Images

CBD: The most well-researched Instagram trend?

By Mary Ellen Shoup

CBD has become one of the most mentioned health trends on social media, and according to research by Babylon Health, it also has the most research breadth behind it compared to other popular wellness fads such as 'clean beauty' and 'holistic...

Tom Morgan at Sports Nutrition Summit 2019

Sports Nutrition Summit 2019

How to spin the right web in a social media economy

By Nikki Hancocks

As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.

Policing social media made easier with new tool from Ingredient Identity

Policing social media made easier with new tool from Ingredient Identity

By Hank Schultz

Consulting firm Ingredient Identity is offering a way to help companies manage their social media platforms to avoid crossing regulatory boundaries.  The new subscription service can help flag posts that make disease claims that could bring unwanted attention...

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

NPA expands social media footprint

NPA expands social media footprint

By Hank Schultz

The Natural Products Association is expanding its social media presence with new pages on Pinterest and Google +, the organization announced recently.

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