Social Media

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

Photo: Getty Images

CBD: The most well-researched Instagram trend?

By Mary Ellen Shoup

CBD has become one of the most mentioned health trends on social media, and according to research by Babylon Health, it also has the most research breadth behind it compared to other popular wellness fads such as 'clean beauty' and 'holistic...

Tom Morgan at Sports Nutrition Summit 2019

Sports Nutrition Summit 2019

How to spin the right web in a social media economy

By Nikki Hancocks

As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.

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