Image courtesy of GenoPalate

GenoPalate launches personalized vitamins based on DNA

By Danielle Masterson

The rising need for customized solutions has resulted in a growing number of players entering the personalized nutrition game. GenoPalate is taking it to the next level by offering supplements based on genetics.

Image courtesy of Viome

Viome raises $67M series C financing

By Danielle Masterson

Then fresh funds will help the personalization company further develop and expand its suite of consumer and advanced early-detection diagnostic tests.

Puritan's Pride throws hat in vitamin packs ring

Puritan's Pride throws hat in vitamin packs ring

By Danielle Masterson

Nature Made, Vous Vitamins, Care/Of, Persona and Vitally are just a handful of the growing number of brands offering personalized vitamin packs. And after nearly half a century in the vitamins and supplements business, Puritan's Pride has hopped...


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