Label language must be considered in totality when asking if products are being inappropriately marketed to children, according to the Natural Products Association. NPA made this point in responding to a challenge from the watchdog group Truth in Advertising...
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Keurig Dr Pepper Inc. has invested $863 million in Nutrabolt, giving the beverage giant an ownership stake of approximately 30% in the high growth sports nutrition company.
Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
Caffeine cut repeated sprint times in a cohort of healthy young individuals in a recent study. The trial added a positive result to this surprisingly equivocal body of research.
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
A branded guayusa extract showed a trend toward better gameplay on the Fortnite video game in a controlled trial. But the study pointed to the difficulty in translating a product’s demonstrated biochemical effects into results in the complex format of...
Fast growing energy drink manufacturer Celsius reported a sales increase of more than 80% in its most recent quarterly earnings statement. The company anticipates even better results in the future when gyms and other exercise venues can reopen.
A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.
Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
Crunching data from a web-based survey, researchers at the University of Waterloo reported a link between energy drink consumption and adverse health effects, but the Canadian Beverage Association said the study design's 'broad conclusions'...
Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.
Children who drink sweetened energy drinks are 66% more likely to be at risk from hyperactivity and inattention symptoms, according to a study in the journal Academic Pediatrics.
Direct selling giant Amway is solidifying its position in the energy drink market with the acquisition of XS Energy brand. Details of the deal were not disclosed, but a co-founder of XS will join Amway’s management team.
Monster & Red Bull among brands attacked for 'declining to commit to restrict marketing to under 18s'
Two new studies have suggested that many children and adolescents consuming energy drinks get too much caffeine, while suggesting the level of sugar and caffeinated drinks can lead to different metabolic effects.
The Center for Science in the Public Interest is calling on the Food and Drug Administration to require warning labels on energy drink containers notifying consumers of the risk of heart attack, convulsion, and other adverse reactions.
Experts who have reviewed a report from the Institute of Medicine on a meeting on the safety of caffeine in foods and beverages have concluded that based on the information in the report, it’s unlikely that FDA will make sweeping changes to the way in...
The lead researcher behind a high-profile paper showing energy drinks increase heart contraction rates has rejected claims by Monster Beverage Corp that the paper is ‘alarmist’ and stressed that “whether this increase in contractility is generally beneficial...
While the FDA has raised concerns about the recent proliferation of caffeine-containing products on the market, particularly those marketed at young people, new data suggests energy drinks and shots contribute “minimally” to total caffeine intakes, say...
As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.
Over 80% of US collegiate athletes are consuming energy drinks, supplements or prescription medications to enhance their athletic performance, says a new survey.
A report on labeling and marketing of energy drinks by three members of Congress matches much of what industry is already working toward, according the Council for Responsible Nutrition.
The chairman of the Chicago City Council committee discussing highly caffeinated energy drinks is ‘confident’ some sort of action will come out of the hearings.
While the growth of the US energy drinks and shots market has been nothing short of explosive - last year it was worth $12.5bn, up 60% since 2008 - manufacturers will need to attract new users if they are to sustain such meteoric levels of growth, says...
The rate of adverse events for energy drinks and shots ‘appears low in the population of consumers’, but caution is still needed for the products, particularly for select population groups, says a new position paper from the International Society for...
A proposed ban on energy drinks in Chicago is riddled with factual and legal errors, according to an attorney active in the dietary supplements business.
Monster Beverage Corporation has blasted a recent government report on drug-related ER visits that describes energy drinks as 'dangerous', as “highly misleading”.
The Food and Drug Administration (FDA) has told US Senators Dick Durbin and Richard Blumenthal that is reviewing the safety of energy drinks and may take regulatory action if it finds a health risk.
For the third time in 2012, Sen. Dick Durbin, D-Ill. , joined for a second time by Sen. Richard Blumenthal, D-Conn., has sent a letter to the Food and Drug Administration requesting that the agency investigate caffeinated energy drinks that are marketed...
With the US Food and Drug Administration (FDA) poised to publish guidance on distinguishing between beverages and liquid dietary supplements, one analyst tells BeverageDaily.com he doesn’t see the agency cracking down too hard on traditional energy drinks.
Sources within the dietary supplement community say the recent action by New York Attorney General Eric T. Schneiderman in regards to energy drinks and shots is a cause for concern, but sets no alarm bells ringing.
The US Food and Drug Administration has concluded that the caffeine content in energy drinks labeled as dietary supplements or beverages does not pose a safety issue, following demands by Senator Durbin for the Agency to look closely at the sector.
The row over the legal line between liquid dietary supplements, conventional beverages and energy drinks hit the headlines again this week with Senator Dick Durbin calling on the Food and Drug Administration (FDA) to enforce its own guidance.
The Canadian government has put forward a proposal for energy drinks to be regulated as foods rather than as natural health products, which could see a raft of new labeling and formulation requirements for energy drinks in Canada.
Energy drinks are becoming more popular in the United States as younger consumers move into their prime consumption years – and energy drinks continue to deliver a distinctive benefit, says a new report from Packaged Facts.
The US is still the leading market for sports supplements, foods, and beverages, with the supplements market in particular showing growth of about 5 percent, says a new report from Leatherhead Food Research.
A new study to be published in Alcoholism: Clinical & Experimental Research has sent out another warning about the popularity of energy drink mixers among young people.
US researchers have singled out children and teenagers with heart abnormalities, attention-deficit hyperactivity disorder (ADHD) or other health or emotional problems as being susceptible to adverse events when consuming energy drinks.
The disconnect between a traditional understanding of energy, such as endurance, and the rise of energy drinks, is raising questions as to how we measure energy, says the CEO of CRO.
Scientists and health professions should not wait for FDA action and should be educating consumers of the dangers of consuming energy drinks, says a new commentary in the Journal of the American Medical Association (JAMA).
Energy drinks have managed to maintain their popularity during the economic downturn, despite their higher price per litre and negative publicity, according to market analyst Canadean.
New research has attempted to quantify the sensory profiles of functional ingredients in energy drinks, to aid the understanding of how such ingredients impact overall flavor.
An editorial in the Canadian Medical Association Journal (CMAJ) has called for more regulation and initiative from industry to protect children from the potential health threat posed by energy drinks.
A review of the energy market in an IFT journal has called for tighter regulation to protect consumers and the industry from irresponsible marketing and ever more extreme drinks.
The Council for Responsible Nutrition (CRN) has underlined that the amino acid taurine poses no special health risk following Mintel research showing the amount of energy drinks containing the ingredient fell in 2008.
Manufacturers of energy drinks are less frequently including the ingredient taurine in their new product launches, according to the latest post-market statistics.
![Dr Thomas: 'We did not state that a short-term increase in heart contraction is a health concern… [And] we did not state that energy drinks or taurine per se trigger arrhythmia'](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/9/5/6/0/2650659-1-eng-GB/Energy-drink-study-leader-We-did-not-state-that-a-short-term-increase-in-heart-contraction-rate-is-a-health-concern.jpg)
