Energy Drinks

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots slump as consumers reach for drinks instead

By Elizabeth Crawford

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.

Euromonitor analyst looks at what the future of the energy supplement market looks like beyond caffeine

Beyond caffeine: Alternative energy boosters

By Annie-Rose Harrison-Dunn

As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.

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