Energy Drinks

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Celsius posts more than 80% sales gain in third quarter

By Hank Schultz

Fast growing energy drink manufacturer Celsius reported a sales increase of more than 80% in its most recent quarterly earnings statement. The company anticipates even better results in the future when gyms and other exercise venues can reopen.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots slump as consumers reach for drinks instead

By Elizabeth Crawford

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.

Euromonitor analyst looks at what the future of the energy supplement market looks like beyond caffeine

Beyond caffeine: Alternative energy boosters

By Annie-Rose Harrison-Dunn

As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.

Top analyst predicts FDA wriggle room in supplement-beverage guidance

Top analyst predicts FDA wriggle room in supplement-beverage guidance

By Ben Bouckley

With the US Food and Drug Administration (FDA) poised to publish guidance on distinguishing between beverages and liquid dietary supplements, one analyst tells BeverageDaily.com he doesn’t see the agency cracking down too hard on traditional energy drinks.

FDA dismisses Sen Durbin’s caffeine-energy drinks concerns

FDA dismisses Sen Durbin’s caffeine-energy drinks concerns

By Stephen Daniells

The US Food and Drug Administration has concluded that the caffeine content in energy drinks labeled as dietary supplements or beverages does not pose a safety issue, following demands by Senator Durbin for the Agency to look closely at the sector.

Canada outlines proposed regulations for energy drinks

Canada outlines proposed regulations for energy drinks

By Caroline Scott-Thomas

The Canadian government has put forward a proposal for energy drinks to be regulated as foods rather than as natural health products, which could see a raft of new labeling and formulation requirements for energy drinks in Canada.

Cocaine goes no-name

Cocaine goes no-name

By Clarisse Douaud

The saga of the Las Vegas energy drink formerly known as 'Cocaine'
is continuing, with the product undergoing a second name change in
the space of a month.

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