Energy Drinks

GNC bets on energy drink promotion to help find new customers

08-Jan-2020 By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Editor's Spotlight

The lessons learned that brought energy drink company Celsius to the top

24-Apr-2019 By Adi Menayang

Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.

Canadian researchers say energy drinks 'negatively impact' health of youth, CBA says conclusion is 'misleading'

16-Jan-2018 By Adi Menayang

Crunching data from a web-based survey, researchers at the University of Waterloo reported a link between energy drink consumption and adverse health effects, but the Canadian Beverage Association said the study design's 'broad conclusions'...

Product innovation boosts global sports and energy drinks market: Technavio

03-Mar-2016 By Rachel Arthur

The global sports and energy drinks market is predicted to grow at a CAGR of 11% from 2015- 2019, according to research from Technavio. 

Sales of energy shots slump as consumers reach for drinks instead

16-Jun-2015 By Elizabeth Crawford

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.

Energy drinks increase hyperactivity in children: Study

10-Feb-2015 By Rachel Arthur

Children who drink sweetened energy drinks are 66% more likely to be at risk from hyperactivity and inattention symptoms, according to a study in the journal Academic Pediatrics. 

Amway solidifies position in energy drink market with acquisition of XS Energy brand

16-Jan-2015 By Hank Schultz

Direct selling giant Amway is solidifying its position in the energy drink market with the acquisition of XS Energy brand. Details of the deal were not disclosed, but a co-founder of XS will join Amway’s management team.

Monster & Red Bull among brands attacked for 'declining to commit to restrict marketing to under 18s'

Energy drink companies unwilling to protect teenagers, say US senators

12-Jan-2015 By Ben BOUCKLEY

The majority of the energy drinks market is unwilling to commit to protecting adolescents, according to a report by three US Senators.

Studies raise questions over sugar, caffeine, and children's intake of energy drinks

18-Dec-2014 By Nathan Gray

Two new studies have suggested that many children and adolescents consuming energy drinks get too much caffeine, while suggesting the level of sugar and caffeinated drinks can lead to different metabolic effects.

CSPI calls for warning letters on energy drinks, but are the numbers accurate?

30-Jun-2014 By Stephen DANIELLS

The Center for Science in the Public Interest is calling on the Food and Drug Administration to require warning labels on energy drink containers notifying consumers of the risk of heart attack, convulsion, and other adverse reactions.

Reaction to IOM's final report on caffeine meeting: More data needed, but new regs unlikely

20-Jan-2014 By Hank Schultz

Experts who have reviewed a report from the Institute of Medicine on a meeting on the safety of caffeine in foods and beverages have concluded that based on the information in the report, it’s unlikely that FDA will make sweeping changes to the way in...

Energy drink study leader: We did not state that a short-term increase in heart contraction rate is a health concern

04-Dec-2013 By Elaine WATSON

The lead researcher behind a high-profile paper showing energy drinks increase heart contraction rates has rejected claims by Monster Beverage Corp that the paper is ‘alarmist’ and stressed that “whether this increase in contractility is generally beneficial...

Energy drinks under the microscope at 'myth-busting’ IFT webinar: How much caffeine are we really consuming, and is it safe?

26-Nov-2013 By Elaine WATSON

While the FDA has raised concerns about the recent proliferation of caffeine-containing products on the market, particularly those marketed at young people, new data suggests energy drinks and shots contribute “minimally” to total caffeine intakes, say...

Beyond caffeine: Alternative energy boosters

15-Oct-2013 By Annie-Rose Harrison-Dunn

As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.

‘Vast majority’ of collegiate athletes taking energy drinks & supplements to boost performance: Survey

31-May-2013 By Stephen DANIELLS

Over 80% of US collegiate athletes are consuming energy drinks, supplements or prescription medications to enhance their athletic performance, says a new survey.