Energy drinks have managed to maintain their popularity during the economic downturn, despite their higher price per litre and negative publicity, according to market analyst Canadean.
New research has attempted to quantify the sensory profiles of functional ingredients in energy drinks, to aid the understanding of how such ingredients impact overall flavor.
An editorial in the Canadian Medical Association Journal (CMAJ) has called for more regulation and initiative from industry to protect children from the potential health threat posed by energy drinks.
A review of the energy market in an IFT journal has called for tighter regulation to protect consumers and the industry from irresponsible marketing and ever more extreme drinks.
The Council for Responsible Nutrition (CRN) has underlined that the amino acid taurine poses no special health risk following Mintel research showing the amount of energy drinks containing the ingredient fell in 2008.
Manufacturers of energy drinks are less frequently including the ingredient taurine in their new product launches, according to the latest post-market statistics.
High premiums and broadening consumer interest is driving growth in one-shot energy drinks in North America, according to beverage market researcher, Zenith International.
Foods that claim to deliver energy are carving out a distinct place in the marketplace, as consumers start to look beyond energy drinks for an added boost, according to Mintel.
Energy drinks have the potential to cause liver damage, heart
failure and even death and should carry warnings for certain
population groups, according to a German body.
The saga of the Las Vegas energy drink formerly known as 'Cocaine'
is continuing, with the product undergoing a second name change in
the space of a month.
The energy drink market has gotten further stimulus from club
crowds who mix these functional beverages with alcohol, according
to market researcher Mintel.
Functional and energy drinks in Japan are coming under pressure
from perceived healthy options such as ready-to-drink teas, mineral
water and tonic drinks, according to a recent report from
Euromonitor International.
Ingredients company Palatinit is to launch its palatinose slow
release carbohydrate in the Russian food sector as it looks to
exploit growing demand for energy drinks and snacks in the country.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
Coca-Cola, which until now has struggled to make its mark in the
profitable energy-drink market, hopes to rectify the situation with
the launch of Full Throttle early next year in the US.
Marketer and distributor of multi-vitamin and energy drinks, Hansen
Natural, continues to thrive, reporting record sales and profits
for the second quarter, thanks to new product launches.
The European Commission is putting pressure on the Italian
government to amend legislation that effectively prohibits the
marketing of energy drinks in Italy.
Global sports and energy drinks showed continued growth in 2003,
far outpacing soft drinks in general with a 7 per cent increase,
according to new data from beverage industry analysts Canadean.
Global sports and energy drinks showed continued growth in 2003,
far outpacing soft drinks in general with a 7 per cent increase,
according to new data from beverage industry analysts Canadean.
Despite accounting for nearly half of the world's sales of sports
and energy drinks, Asia remains one of the most underdeveloped
global markets, finds a new report on worldwide sales of sports and
energy drinks by beverage analysts...
A new energy bar with guarana has been launched by UK confectionery
group Cadbury Schweppes, the first 'mainstream' chocolate bar to
enter the energy market. Boost Guarana is said to offer as much
extra energy as an energy...
