Antioxidant Capacity

NewAge Beverages Inc. was built on a foundation of noni fruit products. Noni fruit has a noisome taste and odor meaning the ingredient, though high in antioxidants and touted for many health benefits, only finds a place in the market in formulated products. ©Getty Images - Alexander Ruiz

NewAge breaks through to profitability in 5th year

By Hank Schultz

NewAge Beverages has built on the health benefits of its noni products and the power of its social selling model to hit $279 million in annual revenue and break through to profitability in only its fifth year, said its top executive.

Find the antioxidants

Find the antioxidants

The orange and red plant pigments beta-carotene and lycopene score
high as antioxidants in the test tube. But their antioxidant
capacity seemed to disappear in human blood.

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