Generative AI, conversational AI, machine learning, AI-driven search engines and AI chatbots…it seems like we can’t go anywhere or do anything without hearing about AI.
Newly published half-year results from consumer health giant Haleon reveal strong growth across its supplements category, which the firm says is largely thanks to investment in and communication of clinical studies.
The Commission noted the proliferation of generative AI will likely make it easier for bad actors to write fake reviews. However, the FTC's plan to impose hefty fines may be enough to deter deceptive practices.
The raft of letters puts advertisers on notice that they should avoid deceiving consumers by making product claims that cannot be substantiated–or face hefty fines.
The Commission calls out disease prevention ads, weight-loss products and MLMs as it investigates the inner workings of social media and its function in deceptive online advertising.
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Weight-loss testimonials "are not adequate substantiation" to prove diets work and specific food references require authorised health claims, the UK Advertising Standards Authority (ASA) has said in a guidance statement.
The US Federal Trade Commission is proposing an updated set of rules that would attempt to rein in the burgeoning use of phony reviews to hawk products online. They would also work to prevent the suppression of negative reviews
Elyse Lovett has a number of years of dietary supplement and food ingredient marketing experience with her last tenure as VP of Marketing at Nutrition21. Previously, she managed the marketing departments at Kyowa Hakko USA and AarhusKarlshamn (AAK.) But...
The warnings FTC sent yesterday over COVID-19 treatment claims have included the social media platforms the advertisers used and on which they sold their products. It marks a change in policy that will be dissected as part of the agenda of the upcoming...
The US Federal Trade Commission sent out hundreds of notices yesterday over the use of endorsements it says may violate its rules. Many prominent companies in the dietary supplement industry are on the list.
Companies advertising their dietary supplement products in New Zealand should avoid pitfalls such as making therapeutic claims, using imagery that implies therapeutic purposes, or overpromising a health outcome.
In recent months, the Federal Trade Commission issued a proposed "Made in USA" rule that would serve as a guide for when businesses can advertise that their products are made in the United States.
The Council for Responsible Nutrition has announced that a program it had supported at the National Advertising Division will end as the major funding source has been exhausted. But both CRN and NAD said the information contained in the more than 350...
Supplement giant NBTY has reported strong sales for many of its flagship brands it its Q1 earnings, and its CEO has dismissed media reports that it will sell its Holland & Barrett retail group.
In the past few months, five nutritional supplements by various brands have been investigated by two branches of the ASRC. Two of these products have been discontinued
Fundamental changes in the media landscape are affecting how reporters cover the natural products and dietary supplement industries. Employment at media outlets has fallen steeply, meaning reporters have less time to do their jobs than ever.
The Center for Science in the Public Interest is conducting a survey to assess “whether the advertising claims made about [a supplement] are legally and factually permissible”, with the initial focus on saw palmetto.
Building on a successful test run in North Carolina, the Global Organization for EPA and DHA Omega-3s (GOED) has launched a nationwide ad campaign to boost the profile of omega-3s.
By Adam Ismail, Executive director, Global Organization for EPA and DHA Omega-3
Inflammation defines the era we live in today. I do not mean inflammation as it relates to health, instead I am referring to the inflammation of information and how consumers devour it.
NutraClick, a Boston, MA-based nutritional products company, has found success building its business model on a targeted online advertising strategy. The company was so successful, in fact, that a major chain came to them to request they place their products...
A dietary supplement claiming to provoke remarkable speech gains in children has removed these claims from its website and is in the process of removing it from product packaging after the National Advertising Division of the Council of Better Business...
Danone has settled a class action lawsuit in Canada relating to claims made on labels, packaging and advertisements for its Activia yogurt and DanActive probiotic drinks products.
POM Wonderful has gone on the offensive following a ruling on its legal battle with the Federal Trade Commission (FTC) from an administrative law judge (ALJ) with a bold series of new ads selectively quoting from his 335-page initial decision.
Sleep-promoting dietary supplements containing melatonine, L-Theanine, valerian, lemon balm, hops, chamomile and passion flower have been largely OK'd by the the National Advertising Division (NAD) of the Council of Better Business Bureaus.
A class action has been lodged in a Florida state court alleging POM Wonderful misled consumers with at least six different health claims, as the Californian pomegranate pioneer’s legal battles multiply.
POM Wonderful, the Californian-based pomegranate juice leader in the US, is suing Coca-Cola over claims it has been making for a Minute Maid juice containing pomegranate.
Bristol-Myers Squibb’s 83 percent holding, Mead Johnson, has been ordered to pay $13.5m in damages to smaller rival, PBM, after a US court found it guilty of misleading advertising for its infant formula, Enfamil.
The dietary supplement advertising review program, tasked with testing the truth and accuracy of advertisement claims, is to continue for another five years, according to the Council for Responsible Nutrition (CRN) and the National Advertising Review...
Coca-Cola has defended a television advert for a DHA-fortified superjuice, saying the advert used humor to imply general brain benefits that were construed as being more specifically memory-boosting by the voluntary advertising watchdog.
Companies will need to disclose if they have sponsored a study discussed in an advertisement for their product under new guidance issued yesterday by the US Federal Trade Commission (FTC).
The Federal Trade Commission (FTC) has charged both the retailer Rite Aid and its supplier for the deceptive marketing of dietary supplement products, providing a clear indication that the watchdog is ready to clamp down on all parties involved in false...
The Kellogg company has removed adverts stating its cereals were clinically proven to boost children’s concentration by almost one fifth, after the Federal Trade Commission (FTC) took issue with the marketing.
The Council for Responsible Nutrition (CRN) has urged the US Federal Trade Commission (FTC) to reconsider proposed amendments to rules regarding the use of testimonials and endorsements in marketing materials on products including dietary supplements...
Food and supplement manufacturers have two months to comment on new guides issued by the US Federal Trade Commission (FTC) on product endorsements and testimonials.
A Guernsey-based company has been told by the voluntary watchdog,
the Advertising Standards Authority (ASA), to withdraw an advert
for a prostate supplement because it failed to provide supporting
evidence for its claims.
Three dietary supplement marketers failed to run required "paid
advertising" disclosures immediately before product-ordering
instructions, alleges the Federal Trade Commission (FTC).
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
Regulation introduced by the British government to protect children
from junk food advertising is far more effective than the voluntary
US approach, an American consumer lobby group has said.
Herbalife International has launched its first television
advertising campaign in over a decade, to promote its herbal weight
loss products and build awareness of the company name.
The media should 'do the right thing' and stop running ads that
contain obviously deceptive weight loss product claims, Federal
Trade Commission chairman Timothy J. Muris told the Cable Televison
Advertising Bureau in New...
Leading Brands, the Canadian beverage manufacturer and distributor,
has begun shipments of its new "optimised performance
beverage" TREK after an extremely positive reaction from
distributors involved in earlier trials.
Third quarter profits at natural and organic food group Hain
Celestial rose by an impressive 21 per cent to $5.1 million on
sales up by the same amount to $105.6 million.
Natrol, the US supplement manufacturer, has added the Vitamin Angel
Alliance, a non-profit organisation dedicated to fighting child
malnutrition around the world, to its Care for Kids initiative.
A consumer group is accusing the marketer of a fungus-based meat
substitute of "deceptive labelling" and has filed a
complaint with the US Food and Drug Administration, Advertising Age
reports.
