Vitamin Shoppe partners with Uber for supplement delivery

05-Apr-2024 - Last updated on 05-Apr-2024 at 15:49 GMT

Customers can now purchase supplements from the Vitamin Shoppe through the Uber Eats app. @ whitebalance.oatt / Getty Images

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The Vitamin Shoppe now offers consumers the option of same-day supplement delivery through its new partnership with Uber.

Shoppers on the app will have access to a large range of vitamin, supplement and sports nutrition products including national brands and an expanding portfolio of proprietary brands sold across the 700-some The Vitamin Shoppe and Super Supplements stores.

"The Vitamin Shoppe is a growth-focused business with a digital-first mindset that is continuously transforming the way we serve our customers, by reaching them where and when they want to shop," said Muriel Gonzalez, president of The Vitamin Shoppe. "On-demand, same-day delivery from our stores via Uber Eats provides a fast and convenient way for our customers to access their favorite health and wellness products."

She added that Uber Eats customers will be able to include their Healthy Awards I.D. on orders to earn cash back rewards and that Uber One members will benefit from a $0 delivery fee and up to 10% off all eligible orders with a $15 minimum purchase.

Beryl Sanders, director of U.S. grocery and retail partnership at Uber, said nutritional needs are personal and sometimes urgent, which is one of the reasons the company is "most excited to bring The Vitamin Shoppe onto Uber Eats to help consumers find what they need on the app with a few taps."

The growth of home delivery

The Vitamin Shoppe's focus on a digital-first approach aligns with the growing consumer demand for convenience. According to a 2023 LendingTree survey, 82% of Americans reported using on-demand delivery services within the previous 12-months, spending am average of $407 a month, up from $157 a month in 2021.

“The COVID-19 pandemic was a massive turning point when it came to delivery in this country,” said Matt Schulz, chief credit analyst at Lending Tree, in a statement. “[Consumers] have kept using [delivery services] as the pandemic has receded and other COVID-era trends have fallen by the wayside. They’ve even been willing to pay extra for these services as inflation has run roughshod over the country. That certainly seems to hint that these services are here to stay.”

The Uber partnership is not The Vitamin Shoppe’s first in same-day delivery service. During the early days of the pandemic, the company entered into an agreement with Instacart, the North American online grocery retailer, to deliver thousands of items, including vitamins, supplements, herbs and immune support products, as well as CBD hemp extract in select states. Earlier this year, it added Doordash as another same-day delivery service.

Beyond food and grocery delivery

The partnership also marks the first time a national nutritional supplement retailer is offered through Uber as the app continues to expand its delivery offerings.

In 2020, it moved beyond food and grocery delivery, announcing that it would provide on-demand and scheduled delivery of pharmaceutical solutions for consumers, launching in select U.S. cities through the Uber Eats app with NimbleRx. In 2021, it expanded options for prescription drop-off with Ohio-based ScriptDrop.

“This past year has shown us now more than ever that pharmacies need more effective ways to get patients the prescriptions they need,” Amanda Epp, CEO of ScriptDrop, said at the time. “Being able to combine ScriptDrop’s integrated interface with Uber’s technology means that pharmacies of all sizes will be better equipped to improve prescription adherence and serve the most vulnerable of their communities.”