Plant cell culture is an inviting technology to produce bioactives from certain botanicals. The approach is a difficult one to master, however, which is a primary reason why it is still somewhat rare in the market.
The fever pitch of the US-China trade war could turn up the heat on the adulteration issue within the dietary supplement industry. But one prominent expert says the issue must be viewed in a wider context.
NSF International has just updated its Non-GMO certification scheme and logo. FoodNavigator-USA (FNU) caught up with Sarah Krol (SK), global managing director of food safety product certification to find out what this means... and whether firms are ready...
Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just comes off as ‘noise,’ said one branding expert.