Infographic
Benefits in Focus: Immune Health
![Benefits in Focus: Immune Health](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/foodnavigator-usa.com/product-innovations/benefits-in-focus-immune-health/16383209-1-eng-GB/Benefits-in-Focus-Immune-Health.png)
Consumers of all ages cite immune health as a top benefit driving their purchases, along with improving gut/digestive health. Worldwide, specific health goals drive purchase of fortified and functional beverages (71%) and supplements (60%). Among these goals are helping themselves and their family members have more healthy days. But in a crowded market, finding products with formats and benefits especially suitable for specific family members, and determining which products deliver the exact desired benefits can be a challenge for consumers. Get our latest infographic to see how demand for clinically supported immune and digestive health-supporting ingredients drives formulation opportunities for products with benefits for all.