From athletes to fitness enthusiasts to everyday individuals, focus on staying active longer is increasingly important, and joint health is a priority for both young and older adults. In fact, more than a third of Gen Z and Millennial consumers, along with nearly 70% of Gen X and older people say it’s a top reason for purchasing healthy lifestyle products. While traditional joint health solutions remain strong, there is a growing interest in Ayurvedic plant-based joint health solutions. Critical to meeting this need is selecting an Ayurvedic ingredient with clinically-supported benefits for joint health and comfort at every life stage.
Get more insight on this growing consumer base with our latest infographic.