Infographic
Active at Every Age with Ayurvedics
![Active at Every Age with Ayurvedics](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/nutraingredients-usa.com/health/healthy-aging/active-at-every-age-with-ayurvedics/15899354-1-eng-GB/Active-at-Every-Age-with-Ayurvedics.png)
From athletes to fitness enthusiasts to everyday individuals, focus on staying active longer is increasingly important, and joint health is a priority for both young and older adults. In fact, more than a third of Gen Z and Millennial consumers, along with nearly 70% of Gen X and older people say it’s a top reason for purchasing healthy lifestyle products. While traditional joint health solutions remain strong, there is a growing interest in Ayurvedic plant-based joint health solutions. Critical to meeting this need is selecting an Ayurvedic ingredient with clinically-supported benefits for joint health and comfort at every life stage.
Get more insight on this growing consumer base with our latest infographic.