Markets

How much ROI can a company get through influencer marketing?

How much ROI can a company get through influencer marketing?

By Adi Menayang

Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...

Getty | ThitareeSarmkasat

Mintel insight: What makes keto neato?

By Nikki Cutler

The high-fat, low-carb keto diet is enjoying 'spectacular popularity' according to Mintel, but will it remain relevant in the years to come? The agency's food market analyst picks apart the trend to advise brands how they can innovate around...

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