Videos

'One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa

Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

By Annie Harrison-Dunn

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

The B vitamin family consists of thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), vitamin B6, biotin (B7), folate (B9) and vitamin B12).(© iStock.com)

Dispatches from Vitafoods Europe 2016

Review: B vitamins, the brain (& deficiencies)

By Will Chu

B vitamins play a significant role in cognitive performance and neurological functioning but deficiencies are common in too many populations, a Vitafoods Europe congress has been told.

How should mainstream retailers merchandise 'natural' foods?

How should mainstream retailers merchandise 'natural' foods?

By Elaine Watson

How best to merchandise 'natural' foods? For some mainstream food retailers, a store within a store is the best option, says David Winter, director of sales operations and sales strategy at SPINS. For others, it makes more sense to integrate...

Ayurvedic expert advocates strongly for using plants in whole form

Special edition: Ayurveda

Ayurvedic expert advocates strongly for using plants in whole form

By Hank Schultz

Ayurvedic principles and ingredients are increasingly accepted in North America among product formulators. But a tension exists: Are these best used in concentrated forms and in isolation or in their traditional matrices?

Fabricant: “We have to stay vigilant; FTC is not going away”

Fabricant: “We have to stay vigilant; FTC is not going away”

By Stephen Daniells

The recent Bayer victory in its case with the FTC is a positive for industry, but it is not going to solve all of the industry’s FTC problems, says Dr Daniel Fabricant, CEO and Executive Director of the Natural Products Association.

GOED exec on national campaigns, health claims, and El Niño

GOED exec on national campaigns, health claims, and El Niño

By Stephen Daniells

A positive decision from the FDA on a qualified health claim for omega-3s and blood pressure would be “further justification that EPA and DHA are good for your heart”, says Adam Ismail, Executive Director of GOED.

Is DNA barcoding now the adulteration tool du jour?

Is DNA barcoding now the adulteration tool du jour?

By Stephen Daniells

The NY Attorney General’s focus on DNA barcoding may actually be making quality worse, says Frank Jaksch, CEO of ChromaDex, and the focus should be on supply chain management and not analytical techniques.

More Americans are reaching for green tea, consumer survey reveals

Part 1: One-on-one with the Tea Council of the USA on emerging trends

More Americans are reaching for green tea, consumer survey reveals

By Elizabeth Crawford

America may be a nation of black tea drinkers, but increasingly they are reaching for green tea for its health benefits, rich cultural experience and diverse flavor profile, according to a research by the Tea Council of the USA. 

Fibers from food waste offer clean label option

IFT Annual Conference

Fibers from food waste offer clean label option

By Elizabeth Crawford

Multifunctional fibers made from fruit and vegetable peals and pulps that would otherwise be thrown away can help manufacturers meet consumers’ growing demand for clean ingredient labels while also reducing food waste. 

Follow us

Products

View more

Webinars