Sports nutrition

Is the supplement industry finally giving women something to buy?

28-Nov-2023 By Danielle Masterson

It’s no secret that the dietary supplement industry has missed out on major opportunities by ignoring female consumers. But are brands finally catching on? Who better to ask than Susan Kleiner, PhD, a true trailblazer and someone who has been advocating...

Probiotics for weight management: The science and the market

28-Nov-2023 By Stephen Daniells

Research has shown that obesity may have a microbial component, but what does the science show about mechanisms of action, what’s already in the market, and what insights can we glean from microbiome cohort data?

Elite runners more likely to make informed supplement choices

22-Nov-2023 By Olivia Haslam

Medical supplement consumption increases with athletic level, a new study investigating the sports supplement (SS) habits of middle-distance runners has found.

Study: Collagen peptide supplement improves muscle damage recovery

17-Nov-2023 By Olivia Haslam

Collagen peptides improve training recovery markers over a 12-week supplement period, a new study funded by Gelita GmbH has found.

Trade associations mobilize to oppose restrictive Massachusetts bill on fitness, weight supplements

17-Nov-2023 By Stephen Daniells

Dietary supplement trade associations headed to Boston this week to provide testimony in opposition to bills that would restrict access to weight loss and sports nutrition dietary supplements for consumers under the age of eighteen.

Paradigm shift in perception of men’s fitness sparks new opportunities for bone and joint category

16-Nov-2023 By Hui Ling Dang

Consumers are recognising that health and fitness goes beyond having a muscular physique, and are increasingly seeking products that help improve joint mobility, body functionality and overall health, says an industry expert.

Fitbiomics co-founder on probiotics for sleep, new Veillonella data, and more platforms

15-Nov-2023 By Stephen Daniells

After strong early success for Nella for digestion, sleep, and energy, and the impending widescale roll-out of Veillonella for fatigue and endurance, Fitbiomics is building new product and benefit platforms for its unique probiotics.

Bovine colostrum reduces inflammation markers in footballers

15-Nov-2023 By Olivia Haslam

Bovine colostrum (BC) supplementation could strengthen immune system and maintain training continuity in footballers, a new study has concluded.

Calling all Sports & Active Nutrition start-ups!

14-Nov-2023 By Stephen Daniells

NutraIngredients-USA is inviting early-stage active lifestyle brands to enter its "Start-up Stars" competition which will see three pioneering entrepreneurs gain industry notoriety at the Sports & Active Nutrition Summit 2024.

Study validates formula for personalised vitamin D supplementation in athletes

13-Nov-2023 By Nikki Hancocks

A new study concludes that personalised supplementation of vitamin D is more effective than a one-size-fits-all approach in restoring adequate levels in athletes and further confirms the formula that is effective in calculating personalised doses.

Gelita launches PeptEndure collagen for endurance performance

10-Nov-2023 By Stephen Daniells

German collagen supplier Gelita has launched a new ingredient for the endurance athlete, with its new PetpEndure-branded ingredient reported to boost performance and improve energy metabolism.

Sports & Active Nutrition Summit 2024: Early bird discount expires today

10-Nov-2023 By Stephen Daniells

With expert speakers confirmed from GNC Live Well, Wild.AI, TYM Performance, AHPA, SPINS, Thorne HealthTech, Move Nutriton Network, Lifenome, the University of Ghent, Dublin City University, University of Arkansas for Medical Sciences, and more, the upcoming...

Study: 'Southern Ginseng' herb improves exercise performance

10-Nov-2023 By Olivia Haslam

Dried Jiaogulan extract supplementation, sometimes referred to as 'Southern Ginseng', improves exercise performance in healthy untrained males, a new study has concluded.

Supplementation assists mountain climbers at high altitudes

31-Oct-2023 By Claudia Adrien

A range of dietary and supplement interventions—from caffeine to leucine to omega-3s—may help male mountain climbers improve exercise capacity, recovery and concentration as well as reduce loss of lean body mass, according to research published in Nutrients.

Arla Foods Ingredients clears the whey for every activity level

31-Oct-2023 By Asia Sherman

Arla Foods Ingredients is honing in on clear protein in the booming sports and active nutrition category with its line of whey protein isolates formulated to appeal to a range of consumer segments.

October Launch Pad

30-Oct-2023 By Danielle Masterson

The month is wrapping up with new products for expecting moms, fitness enthusiasts and even a couple new SKUs for pets.

Study in cross-country skiers suggests probiotic alongside training could improve performance

30-Oct-2023 By Nikki Hancocks

New research involving cross-country skiers concludes eight weeks of probiotic supplementation combined with training may help to improve lipid metabolism and sports performance.

“A sad day for consumer choice”: NY Governor Hochul signs restrictive supplement bill into law

26-Oct-2023 By Stephen Daniells

The new law, signed by Governor Kathy Hochul this week, restricts the sale of weight loss and sports nutrition dietary supplements to New York consumers under the age of eighteen.

Global sports drink market set to reach $36bn by 2028

24-Oct-2023 By Rachel Arthur

The global sports drink market is predicted to reach $36.35bn in 2028, demonstrating a CAGR of 4.2% thanks to interest from a wide range of consumers.

Study: Post-exercise protein intake could shield type 1 diabetics from dangerous blood sugar drops

20-Oct-2023 By Olivia Haslam

Increasing post-exercise protein intake may reduce the risk of blood sugar drops in type 1 diabetics following moderate-intensity training, a new study has concluded.

ISSN issues position stand on EAAs in exercise and performance

18-Oct-2023 By Asia Sherman

The International Society of Sports Nutrition (ISSN) has published a new position paper on the effects of essential amino acid (EAA) supplementation on skeletal muscle maintenance and performance.

Probiotics and vitamin D3 could enhance aerobic capacity in MMA athletes

17-Oct-2023 By Olivia Haslam

Combined use of probiotics and vitamin D3 benefits Mixed Martial Arts (MMA) athletes by altering the diversity and composition of gut microbiota, improving intestinal permeability, and increasing exercise endurance, a new clinical trial has concluded....

Personalisation for sports nutrition: enhancing adherence for optimal performance

17-Oct-2023 By Olivia Brown

An expert has emphasised the potential for optimising adherence to personalised health advice systems for sports nutrition through employing behavioural change techniques, aligning advice by personality type, and adapting advice over time.

Gut-muscle axis interventions for ageing consumers: experts discuss strong emerging evidence

16-Oct-2023 By Olivia Brown

Experts have highlighted the “strong emerging evidence” for the gut-muscle axis and the potential targeted interventions to protect muscle function with age, whilst spotlighting creatine and sulphur as key supplements for the active ageing consumer.

National Association for Convenience Stores

Perfect Hydration aligns with fitness industry, features brand refresh at NACS

11-Oct-2023 By Deniz Ataman

To standout in a saturated category, Perfect Hydration highlights its functionality and recycling initiative as part of a brand refresh unveiled during the National Association for Convenience Stores in Atlanta, Ga., Oct. 3-6.

New business model puts TSI Group at forefront of consumer trends, company says

11-Oct-2023 By Claudia Adrien

The TSI Group is doubling down on a consumer-centric business model with the goal of doing the early work for customers.

Polyphenol-rich food can alleviate gut dysbiosis in elite athletes

11-Oct-2023 By Nicola Gordon-Seymour

Chronic supplementation with polyphenol-rich food, such as dark chocolate, can help mitigate damage to gut permeability and microbiome diversity caused by intense, sustained exercise, according to Italian research.

Mood support the top growth category for children’s supplements

10-Oct-2023 By Stephen Daniells

After two very good years of growth, sales of children’s supplement have declined over the past 12 months, but another wave of growth could be just around the corner.

Pea protein and whey protein match up in Brazilian soccer trial

10-Oct-2023 By Asia Sherman

Pea protein may be substituted for whey protein without compromising athlete recovery or performance, according to a recent study from the Federal University of Rio de Janeiro, Brazil.

Over 90% of US supplement users consider products essential for maintaining health: CRN survey

06-Oct-2023 By Danielle Masterson & Stephen Daniells

Three-quarters of Americans are taking dietary supplements, with 55% being regular users, according to the 2023 CRN Consumer Survey on Dietary Supplements.

Q&A: Liquid Fuel on finding its own sweet spot in the evolving sports hydration category

02-Oct-2023 By Asia Sherman

Liquid Fuel, a collaboration between veteran sports dietitian Tavis Piattoly and professional chef Kyle Coleman, is looking to update the booming sports and hydration beverage category by removing the blood sugar spikes from the formula.

Challenging the vilification of ultra-processed foods

27-Sep-2023 By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Two weeks to go! Get set for the Active Nutrition Summit

27-Sep-2023 By Nikki Hancocks

Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...

Across generations, cannabinoids aid in physical recovery from exercise, survey finds

22-Sep-2023 By Claudia Adrien

CBD and/or THC users between 18-68 years old who avidly participate and are trained in aerobic and resistance exercise report the compounds aid in their physical recuperation, a new survey determined.

GNC and Nuritas launch AI-based plant peptide product for muscle recovery

21-Sep-2023 By Danielle Masterson

The next gen protein is available in stores and online.

Postmenopausal women work out too

21-Sep-2023 By Danielle Masterson

Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.

Special Edition: Sports & Active Nutrition

Hydration, pre-workouts & creatine the stars of the 2023 sports nutrition market

21-Sep-2023 By Stephen Daniells

After a challenging few years during the COVID-19 pandemic, the sports and active nutrition category is surging, with hydration, pre-workouts, and creatine crushing it with huge sales growth.

The emergence of the creatine gummy

21-Sep-2023 By Asia Sherman

Gummies are making an inroad as delivery format for creatine, one of the biggest performing subcategories in a booming performance nutrition market.

Hit your target market: Translating science into performance-enhancing products

20-Sep-2023 By Nikki Hancocks

With industry experts from the likes of Holland & Barrett, Bulk, Danone, and Gatorade, providing insights into the latest consumer trends, marketing strategies, and science-backed innovation opportunities, the Active Nutrition Summit is set to be...

Q&A: ZOA talks growth and evolution ahead of pre-workout powder launch

18-Sep-2023 By Asia Sherman

ZOA, the company founded in 2021 by Dwayne “The Rock” Johnson and business partners Dany Garcia, Dave Rienzi and John Shulman, is adding ZOA+ Powder to its portfolio of energy and pre-workout drinks to help ZOA Warriors like themselves supercharge their...

‘The risk we have here is enough to manage’: Athlete turned entrepreneur Floyd Landis discusses how regulatory uncertainty threatens the global CBD industry

15-Sep-2023 By Oliver Morrison

Regulatory bottlenecks are threatening to hinder CBD innovation on both sides of the Atlantic, the former professional road racing cyclist Floyd Landis tells FoodNavigator.

NutraCast: ADM’s Vaughn DuBow on what’s trending in sports & active nutrition

15-Sep-2023 By Danielle Masterson

DuBow gets out his crystal ball to predict trends in the space with staying power.

Mixed review for Rhodiola rosea and sports performance

13-Sep-2023 By Asia Sherman

Does Rhodiola rosea reduce fatigue and increase endurance during times of emotional and physical stress? The Cold War Russians thought so, administering extracts from the hardy Siberia-grown perennial to its high-performing astronauts, soldiers and Olympic...

NutraWomen Wednesday: Stephanie Wang, founder and CEO of KA! Empathogenics

13-Sep-2023 By Danielle Masterson

The woman behind Kanna Chews is educating others on how the South African succulent can help with mental health, open the heart, and connect us with nature and others.

GNC and SPINS team up

11-Sep-2023 By Danielle Masterson

The duo is planning to take the VMS category by storm with enhanced research and trends capabilities housed in SPINS’ product intelligence platform.

Startup Spotlight

Sports nutrition startup scores touchdown with microbiome booster

11-Sep-2023 By Olivia Haslam

NutraIngredients’ 2023 ‘Start-up Star’ competition winner Advanced Biotics brings microbiome modulation to the sports nutrition sector, offering clinically validated prebiotic-based solutions to athletes.

NutraCast: Thomas ‘Hal’ Robson-Kanu goes for the gold with turmeric

08-Sep-2023 By Danielle Masterson

A former premiership footballer turned his inflammation and injuries into a gold mine—with turmeric.

Gatorade Water set to launch in 2024: promising to ‘bring the credibility and trust of the iconic Gatorade bolt to the water aisle’

07-Sep-2023 By Rachel Arthur

With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...

NutraCast: Nutritional Concerns of the Female Athlete

01-Sep-2023 By Danielle Masterson

Although women have been underrepresented in nutrition, sport, and exercise science research, there’s a growing understanding of how sex differences and sex hormones influence the nutritional requirements to maximize health, performance, and recovery...

Beetroot juice boosts muscle recovery in female volleyball players: Study

31-Aug-2023 By Asia Sherman

Female volleyball players may use beetroot juice supplements after matches or high-pressure training for improved recovery of muscle endurance and pain reduction, according to a recent study.