Sports nutrition

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The trends shaping the sports beverages market

By Nikki Hancocks

Sports beverages are the most popular vehicle for functional ingredients across the globe as an increasingly wide range of consumers look to support their physical and mental health through convenient everyday nutrition.

Grenade's co-founder on building a disruptive brand

Grenade's co-founder on building a disruptive brand

By Danielle Masterson

Juliet Barratt founded the protein bar maker Grenade with husband Alan Barratt, which launched in the UK market in 2010. When the couple built their self-funded business in their spare bedroom, they had no idea that their hobby-turned-business would make...

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CRN’s Mister: The precautionary principle is making a resurgence

By Stephen Daniells

The global dietary supplements industry must be aware of renewed use of the precautionary principle by regulators around the world, and combined with negative media creates a “constellation of factors is a recipe for concern”, CRN’s Steve Mister said...

Gatorade introduces new gummies, overshadowed by bottle

Gatorade introduces new gummies, overshadowed by bottle

By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

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Charlotte’s Web announces partnership with MLB

By Hank Schultz

Charlotte’s Web has passed a significant milestone by becoming the first CBD brand to enter into a partnership with Major League Baseball. it’s the first such sponsorship agreement for any CBD with a major sports league.

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Opportunities to integrate tech advances into sport science

By Nikki Hancocks

Advances in technology can be better integrated into the world of sport science through 'big data' sharing, field-based physiological measures, and more personalised prescriptions, according to a new paper that will be presented at the upcoming...

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The second wave of esports supplementation

By Danielle Masterson

Gamers are looking to the health and wellness industry to give them an edge on their competition. We sat down with two experts to see what gamers are into and what brands should consider when formulating for this developing industry.

NutraCast: GHOST Lifestyle: Making transparency cool since 2016

NutraCast: GHOST Lifestyle: Making transparency cool since 2016

By Danielle Masterson

Dietary supplement manufacturers are required by law to disclose the ingredients inside the bottle, but in order to "protect the brand," they are allowed to hide the actual amounts. This combination of ingredients, known as “Proprietary blends"...

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Coenzyme Q10 may reduce fatigue, says meta-analysis

By Nicola Gordon-Seymour

Coenzyme Q10 supplementation may offer significant fatigue-alleviating effects for patients with chronic fatigue syndrome and for healthy individuals, according to a recent meta-analysis of 13 randomised control trials.

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Beet It Sport continues expansion into US market

By Asia Sherman

Seven years after entering the US market, Beet It Sport continues to register healthy year-on-year growth, with its nitrate-rich beet juice recognized as best in sports nutrition.

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Creatine boosts jumping power for young basketball players

By Hank Schultz

Creatine supplementation significantly increased the jumping performance of a cohort of young basketball players, a recent study reported. The researchers also claimed the intervention helped them score more points in games.

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