Immune support

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Probiotics and immunity: Tips to maximise the online opportunity

By Nikki Hancocks

Probiotic products for immune health are enjoying a surge in online searches – with some brands enjoying a 500% boost, but what can businesses do to turn interest into commercial success? Lumina Intelligence’ online marketing expert reveals her top tips...

NOW CEO: ‘March was unprecedented in the history of the company’

NOW CEO: ‘March was unprecedented in the history of the company’

By Stephen Daniells

Many dietary supplement companies are experiencing surging sales as consumers seek out health-promoting products, and Chicago-based NOW is no different. The company experienced “incredible” sales in March, but ingredient supply bottlenecks and the economic...

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CORONAVIRUS: SPOTLIGHT ON THE SUPPLY CHAIN

Probiotics players express solid supply expectations amid surging sales

By Stephen Daniells

As demand for dietary supplements continues to surge, immune products, including probiotics, are among the most in-demand. We spoke to some leading probiotic players to find out how supply is being impacted by the novel coronavirus and what the next 3-6...

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Guest article

The irrationality of probiotic dissension

“The Probiotic Conundrum”, an article published last month in JAMA, has received a lot of criticism from experts in the field. Professor Gregor Reid, PhD, MBA, penned a counterpoint to the article and submitted it to JAMA. The journal rejected his submission....