Cardiovascular health

Supplements now a health category of its own, according to analysis of searches on health websites

07-Dec-2021 By Hank Schultz

A recent survey by a native advertising firm shows that dietary supplements as a category has broken into the top health topic searches in 2021.

NuSkin turning to affiliate model to regain sales momentum

06-Dec-2021 By Hank Schultz

NuSkin Enterprises is among the latest multi level marketing companies transitioning to a hybrid model that includes affiliate marketers, the company announced recently.

Betaine supplements improve physical performance in young pro soccer players

03-Dec-2021 By Stephen Daniells

Professional young soccer players may benefits from betaine supplements, says a new study from which found significant improvements in muscular strength, sprinting, and aerobic capacity.

Company patents seaweed ingredient said to fight arterial plaques

01-Dec-2021 By Hank Schultz

An Arizona-based supplement company has announced a patent on a seaweed ingredient covering its effects in maintaining a healthy endothelium resulting in less plaque aggregation.

Algarithm debuts rebrand, sets bar for 'fish-free' marketing

23-Nov-2021 By Danielle Masterson

In an era where transparency is top of mind for many consumers, Algarithm says brands must carefully consider where their fish alternative ingredients come from.

LifeVantage returns to Protandim roots to reinvigorate growth

22-Nov-2021 By Hank Schultz

Network marketing company LifeVantage is planning to refocus on a foundational product as part of a personalization strategy in an attempt to arrest a soft spot in revenues.

GOED chief: 2021 has been as good as 2020 for omega-3s

15-Nov-2021 By Stephen Daniells

After 2020’s record setting sales across the dietary supplements industry, many industry members have been wondering if such levels could be maintained through 2021. Ellen Schutt, executive director of trade group GOED, has good news for the sector: 2021...

K2 research has hit critical mass, supplier says

12-Nov-2021 By Hank Schultz

Vitamin K2 is read to take its place among the dietary ingredients best supported by clinical research, a prominent supplier says.

Supplier trying to avoid killing astaxanthin golden goose

08-Nov-2021 By Hank Schultz

Spreading the claims butter too thin and not investing in science can kill any category, even a popular one with durable demand, an astaxanthin supplier claims.

Meta-analyses: Higher vitamin D levels linked to lower COVID-19 rates

04-Nov-2021 By Danielle Masterson

Overwhelming evidence suggests a link between higher vitamin D levels and lower incidence and severity of COVID-19.

IPA Chief talks ongoing growth for probiotics and the online explosion

04-Nov-2021 By Stephen Daniells

“Growth for probiotics this past year on Amazon was 50%, and it’s pointing still north,” George Paraskevakos, Executive Director of the International Probiotics Association (IPA), tells NutraIngredients-USA.

NutraCast: Beachbody’s Joel Freeman on virtual workouts and supplementation

01-Nov-2021 By Danielle Masterson

When gyms closed at the height of the pandemic, we were forced to give up our fitness routine and explore other options. For many of us, that meant virtual workouts in our living rooms.

October Launch Pad

21-Oct-2021 By Danielle Masterson

This month has a variety of offerings for all ages, from probiotics for the tiniest guts to a formulation for menopausal support.

Study: Low turmeric dose delivers higher concentrations

18-Oct-2021 By Danielle Masterson

The comparison study from Inventia Nutriventia brand TurmXTRA 60N highlights notable pharmacokinetics.

Pull of social media drives potentially dangerous ‘dry scooping’ fad, expert says

11-Oct-2021 By Hank Schultz

The latest craze in the social media driven world of sports nutrition has gym rats eschewing water and taking scoops of powdered supplements straight.