May Launch Pad

By Danielle Masterson

- Last updated on GMT

Related tags launch pad New product development

Innovation and convenient delivery systems are trending this month, with nootropic ingredients finding their way into many of May’s latest offerings.

Chlorophyll to go

Nature’s Sunshine recently released its newest launch, on-the-go Chlorophyll Stick Packs. The travel-ready stick packs come in two flavors, Lime Twist and Spearmint. The company said the do-it-all daily detox provides support for digestive, intestinal and immune health by balancing the gut microbiome.

Soft beet 

MegaFood has unleashed its Beet Soft Chews, crafted with real dried beets. The chews provide:

  • Cellular Energy Metabolism Support: Packed with 500 mg of Beet Root Powder per serving, these chews support cellular energy metabolism and aid the body in creating sustainable energy.
  • Natural Source of Nitrates: Beets are naturally full of nitrates, known to support athletic performance by improving blood flow and oxygen delivery to muscles, helping with endurance and recover faster.
  • Immune System Support: With a boost of Vitamin C, these chews include this antioxidant to support a healthy immune system year-round.

Personalized protein

Nutrigenomic platform GenoPalate just launched GenoBlend, a plant-based protein and fiber powder customized to meet the unique genetic nutritional needs of each individual. The powder is formulated with organic pea protein, organic brown rice protein, organic citrus fiber and oat fiber to support better digestive health, weight management and energy levels.

Electrolytes for a better morning

Himalaya Wellness recently debuted PartySmart Electrolytes, a drink mix that comes in three flavors: Lemon Lime, Orange and Tropical.

PartySmart Electrolytes contain sodium, chloride, potassium, vitamin C, B1, niacin, B6 and B12. It also includes a recovery blend of milk thistle, turmeric and ginger for antioxidant support. The single-serving packets are vegan, plant-based, gluten-free and caffeine-free.

Ironclad supplement

Plexus Worldwide just launched its latest product, IronWoman—a new iron supplement formulated for the unique needs of women.

Iron deficiency affects 35% of women under the age of 50 in the U.S., with young women, adult women and female athletes particularly susceptible to iron deficiency.

IronWoman combines the L. Plantarum​ strain with cysteine and vitamin C to for superior iron absorption and a gentle delivery.

A sip of productivity

Juice Plus+ just announced Juice Plus+ Luminate, a plant-based productivity supplement designed to improve cognitive function.

Juice Plus+ Luminate is a blend of naturally-sourced caffeine, nootropics and adaptogens such as Alpinia galanga​, coffee berry, ashwagandha, Lion’s mane, Rhodiola rosea​ and Sage. The powder can be mixed with either hot or cold water.

Wakeup reducer

Natrol recently launched its latest sleep innovation supplement: Time Release Melatonin gummies. Available in two strengths, these gummies are made with a dual action delivery that provides immediate release to fall asleep and unique extended-release technology to help minimize wakeups and promote sleep through the night.

  • 3 mg Natrol Time Release Melatonin: Designed to provide gentle support for falling asleep and maintaining restful sleep throughout the night. Starting with the 3 mg time release melatonin gummies is ideal for those new to melatonin
  • 10 mg Natrol Time Release Melatonin: Formulated for individuals requiring extra support in achieving restful sleep, the 10 mg time release melatonin gummies deliver a higher amount of melatonin and is ideal for those already familiar with melatonin.

All eyes on microgel

HealthyCell just unveiled its ultra-absorbable gel supplements: Eye Health. As the aging population continues to grow and digital device usage becomes ubiquitous, maintaining healthy eyesight is more critical than ever. HealthyCell's Eye Health MicroGel supplement offers a solution for people looking to support their vision and enjoy optimal eye health.

Eye Health is formulated with lutein, zeaxanthin, astaxanthin, lycopene, vitamin A and vitamin E to promote visual acuity, protect against oxidative stress and support overall retinal health.

The patent-pending delivery system, MicroGel, is designed to offer a bioavailable form of nutrients in a single ultra-absorbable gel pack.

Bio-K Plus launches new line

Bio-K Plus, a Kerry company, just released its new line of multi-benefit, shelf stable, vegan and gluten-free probiotic capsules. This line of specialized wellness features Bio-K+'s proprietary strains and/or scientifically-supported extra ingredients for immune health, women's health, stress support and bowel support.

The new line includes Extra Immune Health with Wellmune (yeast beta glucan) and Extra Stress Support with Sensoril (ashwagandha extract) probiotic capsules. The formulas, already available in drinkable format, are now offered in on-the-go, shelf stable capsules, containing 25 billion CFU probiotic cultures per serving as well as targeted release technology.

The Advanced Bowel Support (ABS) probiotic capsules contain 50 billion CFU per capsule of Bio-K+'s scientifically supported formula.

Bio-K+ Women's Health probiotic capsules feature the strains L. rhamnosus ​GR-1 and L. reuteri ​RC-14.

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