AlgaeCal partners with OsteoStrong to promote bone building

By Asia Sherman

- Last updated on GMT

@ AlgaeCal
@ AlgaeCal

Related tags Calcium Bone health partnership Algae

AlgaeCal will retail its bone-building supplements in OsteoStrong’s membership-based wellness franchises starting this month. The partnership, which AlgaeCal Founder Dean Neuls says “couldn’t be more perfect”, launches in 10 beta locations across the US.

“With AlgaeCal you are getting the only calcium supplement clinically supported to increase bone density,” ​he told NutraIngredients-USA​.

“With OsteoStrong you are triggering osteogenesis (or new bone growth) in just 10 minutes or less a week. Together, this power duo offers the best pathway to maximizing your bone strength.”

AlgaeCal’s Bone Builder pack, AlgaeCal Plus and Triple Power Omega 3 Fish Oil supplements will be available at in-center branded display booths. 

Not your rock-based calcium

Sourced from South American Lithothamnion superpostium​ marine algae, Algaecal’s “superfood calcium” ​sets itself apart from the traditional single-ingredient rock-based calcium. Neuls said that though traditional calcium supplements only slow bone loss, Algaecal is clinically proven to build back bone.  

Our plant-sourced AlgaeCal Plus naturally contains calcium and 12 other nutrients essential for continued bone health, as well as additional vitamins and minerals to ensure bone-density increases,” ​he explained. 

Supporting vitamins and minerals include magnesium, potassium boron, copper, manganese, silicon, strontium, nickel, phosphorus, selenium, vanadium and zinc. AlgaeCal then adds vitamins D3, K2-7 and C, along with additional boron and magnesium to create ​the "Plus"​ in AlgaeCal Plus.

The Bone Builder pack, which includes Strontium Boost, can increase bone-mineral density on DEXA scans in as little as six months, the company says, and backs up the claim with a money-back guarantee. 

AlgaeCal advises that calcium should not be taken alone but requires other vitamins not usually included in traditional calcium supplements: Vitamin D for proper absorption, Vitamin K2 to avoid unwanted side effects like severe aortic calcification, and a calcium to magnesium ratio of 2:1 to minimize digestive issues.

‘The Ultimate Biohack’

OsteoStrong, founded in 2011 by Kyle Zagrodsky with life coach Tony Robbins as business development consultant and investor, has over 150 centers in the US and internationally. 

Each franchise offers a series of four robotic musculoskeletal treatment devices that allow for osteogenic loading to promote skeletal growth. Members attend one 10-minute session a week, guided by a personal trainer and supported by trackable biofeedback data – a program that OsteoStrong has trademarked as “The Ultimate Biohack.”

AlgaeCal will roll out at OsteoStrongs in Chagrin Falls (OH), Ridgeland (MS), Colleyville and Dallas (TX), Greeley (CO) and Los Gatos and Santa Barbara (CA), as wells as in Los Angeles’s Mar Vista neighborhood and New York City’s Flatiron District. The OsteoStrong partnership is AlgaeCal’s first venture into retail, and more locations are planned for 2023.

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