Prinova launches digital platform to connect customers to ingredients and more

By Danielle Masterson contact

- Last updated on GMT

Image courtesy of Prinova
Image courtesy of Prinova

Related tags: digital tools, ecommerce

The boom in e-commerce has resulted in what might be a new shift in digital trends as companies use live data to keep their customers—and themselves—on top.

The pandemic has no doubt forced distributors to rethink operations to avoid shortages and delays. In a major pivot, global ingredient firm Prinova has unveiled a digital transformation that uses disruptive technologies aimed at expanding the ingredient industry. 

Prinova has debuted a new e-commerce experience​, that reportedly uses new tools designed to optimize the supply chain, from ingredients and sourcing to delivery tracking. 

The launch is part of a wider global site launch, with a regional focus that features access to live pricing, regulatory documents, and extensive data on 400+ ingredients. 

Users in the United States and Canada will have access to pricing calculated in real time, along with a personalized dashboard that will provide updates on shipping and logistics. The new site also allows customers to search ingredients by key criteria like application and health benefits, request quotes and samples, track orders, access market insights and discover recommended and related product features. 

Evolving needs

The supply chain bottlenecks of 2020 made supply, demand and shipping tracking challenging, prompting many companies to adopt new digital technologies. Prinova’s approach uses live data to track supply and demand, providing them with current purchasing trends.

“Prinova’s growth over the last 40 years has always been tied to how we can best serve the evolving needs of our customers,” ​said Don Thorp, President of Prinova. “Purchasing and R&D professionals today want more information, choices and control when it comes to their digital experience with suppliers. The new e-commerce site delivers on this by providing our customers all the things they might expect from a retail-level shopping experience — pricing, sourcing transparency, and extensive product data.”

Optimizing the online experience

The new digital transformation will provide users with access to Prinova’s vertically-integrated services. As a global ingredient distributor, users can explore ingredients sourced from all around the world or use Prinova’s trademarked InsideTrak service, which teams clients up with formulators and contract manufacturers to bring products to market. 

While the upgraded website is aimed at enhancing the user experience, the company said it will also allow it to observe trends in real time and evaluate analytics which will improve the company's agility and response time in the face of any future supply disruptions.

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