This first segment of this virtual series begins with an impressive lineup of guest panelists who will break out their crystal balls to forecast what brands might expect from 2021 and layout ways retailers can win in an era of unprecedented disruption.
Mike Archbold, CEO at the Council for Inclusive Capitalism and former CEO of GNC will supplement the event’s panel, which will also include Joshua Schall of J. Schall Consulting, Marc Brush, principal in the consulting firm Bend LLC and former editor of Nutrition Business Journal and Steve Hanson, founder and CEO of Nutrasocial.
A matter of factors
The unprecedented times combined with the distinguished panelist lineup is sure to spur a thought-provoking and insightful conversation for attendees in all aspects of the industry.
“Tides do not lift and lower all boats evenly. The pandemic has hurt and helped brands in the space depending on a number of factors including channel, location, direct-to-consumer, and category,” said Archbold, who will speak to how these different factors will be impacted in light of the large-scale forces disrupting the retail industry.
As an added perk, attendees will have an opportunity to ask questions in real time and hear from these prominent voices in the retail industry.
Additional segments of the retail event will include a fireside chat with moderator Danielle Masterson and Joshua Schall on how the COVID-19 pandemic has accelerated e-commerce adoption and shifted consumer behavior, as well as a short presentation by Steve Hanson on the retail landscape from a business development, branding and marketing standpoint.
This event is the first of a four-part series, which will take place on a weekly or biweekly basis through February. Other events will take a deep dive into Recovery, the Microbiome as well as Whitespaces in Sports Nutrition, including the female athlete and e-sports opportunities.