Personalized sports nutrition brand raises $7.5 million in series A funding

By Danielle Masterson

- Last updated on GMT

Photo courtesy of Gainful
Photo courtesy of Gainful

Related tags personalized nutrition Protein

Gainful has attracted $7.5 million in series A funding in a strategic move to propel the expansion of the personalized sports nutrition company.

The funding round came from investors that include AF Ventures (formerly AccelFoods), Courtside Ventures, BrandProject, Round13 Capital, Barrel Ventures, and Luis Correia, the founder of global sports agency Polaris Sports.

Gainful, which was founded by Eric Wu and Jahaan Ansari in 2017, has now raised a total of $7.6M in reported equity funding.

Getting personal 

Gainful offers personalized subscriptions to protein powders through online quizzes and proprietary algorithms that use the customer’s exercise habits, dietary preferences, and fitness goals to build a tailored nutrition offering. The company also provides ongoing access to a registered dietitian who can offer guidance and answer any additional questions.

“Consumers want personalization. So the ability to go into the Gainful platform and put in your own personal profile, your weight, your goals, and then getting a personalized ingredient mix that is catered to you itself. So Gainful has done a really phenomenal job of starting in sports nutrition and protein products. You can go in today, put in your dietary preferences, goals and within a matter of a few days, you'll have your own personalized blend of protein products that cater to you, your lifestyle, and your goals,”​ said Courtside Ventures partner and co-founder Deepen Parikh.

Pandemic among factors that fuel growth 

The coronavirus outbreak has had a positive impact on the nutrition market, leading to elevated health consciousness among consumers. 

With consumers seeking healthier lifestyles, Gainful saw its revenues more than double over the past year. Parikh credits the company's success to two consumer trends: the broadening definition of an athlete and access to personalized nutrition at competitive pricing.

Recently, the company said it added a line of hydration mixes to compliment its core protein portfolio.

As consumers eschew the one-size-fits-all approach,  personalized nutrition is set to be a big business with the market estimated to reach upwards of $11.5 billion by 2025​. 

Once a far reach, the ability to offer customized nutrition is growing more mainstream. Startups like Gainful have been leading the movement, attracting venture capital from companies eager to get a slice of the personalized pie and paving the way for a profitable industry.

Jan 28 - Feb 25, 2021   -   Four Online Events


  • The Changing Retail Landscape for Sports & Active Nutrition - Jan 28
  • The Opportunity of the Microbiome - Feb 4
  • Recovery - Feb 18
  • White Spaces in Sports & Active Nutrition - Feb 25

Related news

Related products

show more

A Taste of Metabolic Health

A Taste of Metabolic Health

ADM | 21-Mar-2023 | Case Study

Are you ready to transform the way consumers support their metabolic health? Our latest case study featuring ADM’s propriety, awarding winning strain Bifidobacterium...

Standard-Form & Functionally Optimized Nutrients

Standard-Form & Functionally Optimized Nutrients

Glanbia Nutritionals | 09-Mar-2023 | Product Brochure

Whether you’re looking to source the standard form of a nutrient or need a version that performs at its best in your product application, we have a robust...

How to soothe pet with natural ingredients

How to soothe pet with natural ingredients

Ingredia SA | 06-Mar-2023 | Product Presentation

Stress rises for your pet, which may lead to destructive behaviors, barking, accidents in the house, skin, or gastrointestinal problems.

Support muscle growth & enhance performance

Support muscle growth & enhance performance

Glanbia Nutritionals | 03-Mar-2023 | Product Presentation

Performance consumers show a substantial interest in workout-enhancing products with 90% currently using a pre-workout, 46% using an intra-workout and...

Related suppliers

Follow us

Featured Events

View more


View more