NutraCast Podcast: Why CBD companies need a supplement executive
Asa Waldstein, a long time dietary supplement executive who is SVP of Operations at Functional Remedies as well as chair of the American Herbal Products Association (AHPA) Cannabis Committee, says you need to hire a dietary supplement veteran.
He joined the NutraCast to make the case for why dietary supplement recruiting is necessary for CBD Executives.
“Theres really a big learning curve in the hemp world and it takes a really long time to get up to speed. Those with supplement experience can really shorten your time to get to operational efficiency.”
Waldstein said there are a number of important factors to hemp-CBD manufacturing to take into consideration and having to learn them on your own can hinder your growth in this fast-moving world. For instance, cGMPs’s can seem daunting, but supplement experts are familiar with the basics surrounding them. Other examples could include controlled entry, label control, component specifications/release, and finished product specifications/release, and the Checked and Verified By System, to name a few.
Waldstein regularly presents on how to interpret cGMPs as well as FDA/FTC/Class Action "matrix" in a way that protects dietary supplement and hemp-CBD companies.
“One of the biggest questions I get is ‘What do you mean I can’t say that on my socials?’ ‘What do you mean I can’t post a product review or a testimonial?’”
Waldstein said that a lot of new companies don’t realize that anything they put on social media platforms, blogs, or YouTube, is considered an extension of your label.
Because social media posts and claims fall under product labeling, “retweets” or “likes” are interpreted as a company endorsement under the Food, Drug and Cosmetic Act. The Act defines labeling as “written, printed or graphic material accompanying a product.”
To hear more tips and tricks on steering clear of warning letters and to catch the full conversation, listen to the NutraCast. You can also subscribe on iTunes here.
If you enjoyed this conversation, be sure to check out the upcoming sports nutrition webinar on July 8th, presented by NutraIngredient-USA.
NutraCast is a podcast that focuses on insights from inside the nutrition industry. It is a production by NutraIngredients-USA. Music by Kevin Macleod.