Modere launches cognitive, sports formulas while bucking downward trend for MLMs in US

18-Feb-2020 - Last updated on 25-Feb-2020 at 04:48 GMT

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Modere, a direct selling company focused on social media as a method of reaching customers, has delved into the cognitive support and sports fitness arenas with new products launched at a recent meeting in Anaheim, CA.

Modere is based in Springville, UT. The new products launched at the company’s annual meeting at the Anaheim Convention Center earlier this month. They include Modere GO, a cognitive and energy-enhancing drink mix, and two new pre-and-post-workout sports nutrition products, Modere RUSH and Modere RECOVER.

The GO product features a suite of high dose vitamins and minerals along with a proprietary blend that includes caffeine, L-tyrosine, carnitine and a bacopa extract. The RUSH pre workout product has a similar lineup of vitamins and minerals and includes creating citrate, HMB and CarnoSyn branded beta alanine, while the RECOVER line starts with electrolytes and includes sour cherry juice extract and astaxanthin among the ingredients in its proprietary blend.

Modere’s CEO is Asma Ishaq, co founder of Jusuru, which was built around a line of collagen and hyaluronic acid products called Liquid BioCell. Modere acquired the product line in 2017. The products used collagen from ingredient supplier BioCell Technology, where Ishaq also worked.

Future of direct selling?

Modere pursues a ‘social marketing’ concept, which emphasizes the use of social media to supplant the face-to-face meetings that characterize other direct selling models. Modere requires a $40 enrollment fee and then offers commissions on product sales and discounts on future purchases based on signing up new participants.

In a press release announcing the new product launches the company claimed that it has posted 70% CAGR in the North American market in the 2018-2019 time frame. If those figures are accurate, Modere is bucking the trend in the network marketing field for nutritional products. All of the major MLMs selling supplements, including companies such as Herbalife, Amway, Usana and Nature’s Sunshine, have seen revenue growth stall in North America, even as they have posted gains elsewhere. When Ishaq came on board with the acquisition of Jusuru she called the model “the future of the direct selling.”

“We are excited about the growth in North America and believe this year will be a pivotal one in the company’s history,” Ishaq said.