Trust Transparency Center establishes new forum for single ingredient issues

By Hank Schultz

- Last updated on GMT

Getty Images
Getty Images

Related tags Transparency Regulation

Consulting firm Trust Transparency Center has announced a new initiative that the firm says will streamline the examination of single ingredient sourcing issues in the marketplace.

Trust Transparency Center (TTC) has served as an incubator and umbrella organization for a number of single ingredient associations including the Global Prebiotic Association, the Global Curcumin Association and the CoQ10 Association.  The company has now announced a new initiative that will make shedding light on the issues that the above organizations have dealt with easier for additional categories of ingredients.

‘Political’ issues

TTC CEO Len Monheit characterized some of the problems that had cropped in earlier efforts as ‘political,’ amounting to disagreements among members about things like quality parameters and the overall direction of the organization.  The lessons learned will be applied to the new effort, he said.

“There are some big categories out there that are growing and there is the opportunity for exploitation and confusion,”​ Monheit told NutraIngredients-USA.  “There can be issues like the attribution of science that can really confound and confuse these categories.”

Monheit said new efforts organized under the so-called Ingredient Transparency Center (ITC) umbrella will be driven by the interests of prospective members, rather than trying to shoehorn companies with potentially divergent interests into an existing framework.

“For each new category we will have a discussion about the issues that will and will not be addressed and through that we’ll find the right work plan,”​ Monheit said.

Monheit noted that TTC has developed expertise over the past years working in categories such as astaxanthin, vitamin K2 and glucosamine as well as the ingredients mentioned above.  That experience will help define roadmaps for addressing developing issues for categories such as collagen, mushroom ingredients, and the science and IP of CBD. He said that the past few years, TTC has been collecting consumer and other insights across a breadth of categories giving it a unique data set and perspective representing a significant proportion of the growth potential of the global health and nutritional products marketplace.

Finding hidden common ground

Monheit added that in some cases providing an open forum for issues within a category can give companies that are fighting for market share the chance to discover common ground they couldn’t recognize they had within the heat of competition.  As long as the ‘political’ pitfalls are successfully avoided, that is. 

“In curcumin, for example, we stayed we have stayed away from the conversation about bioavailability.  But the players do have alignment on natural vs synthetic curcuminoids issue,”​ he said.

“In the prebiotic space we successfully establish a definition of what a prebiotic is,” ​Monheit added.

Related news

Show more

Related products

show more

Nootropics Report 2.0: Brain Health Insights

Nootropics Report 2.0: Brain Health Insights

Content provided by dsm-firmenich | 22-Feb-2024 | Insight Guide

The brain health market is constantly growing and evolving, with more consumers looking for innovative ways to support total mind and body wellness.

Krill oil supports six key areas of healthy aging

Krill oil supports six key areas of healthy aging

Content provided by Aker BioMarine | 14-Feb-2024 | White Paper

The global population is getting older—according to WHO by 2050 the world’s population over 60 years will double and the population above 80 years will...

Consumers' growing demand for Omegas

Consumers' growing demand for Omegas

Content provided by Fruit d'Or | 13-Feb-2024 | White Paper

Consumers are increasingly interested in the benefits of omegas supplements. According to forecasts for 2023–2030, the global omega-3 market is expected...

Curcumin may support cognitive, brain & mood benefits

Curcumin may support cognitive, brain & mood benefits

Content provided by Verdure Sciences | 02-Feb-2024 | White Paper

Cognitive health, mental acuity and brain support categories have seen tremendous growth. With an aging population and increased interest from formulators...

Related suppliers

Follow us


View more