WATCH: Highlights from the IPA World Congress + Probiota Americas 2019

By Adi Menayang contact

- Last updated on GMT

Related tags: Probiotics, microbiome

This year we brought the IPA World Congress + Probiota Americas to Vancouver, where attendees explored the role of the microbiome in the US military, communicating science to consumers, and more. Here are some highlights:

Over three days, researchers, decision makers and innovators in the microbiome space gathered in Vancouver, where they exchanged ideas, scientific data, and market insights.

Skip to 2:45 to check out our Editor’s Recap of the event.

Missed the event? Here are some of the coverage from presentations and speakers from this year’s IPA World Congress + Probiota Americas 2019:

The best way to manufacture probiotic products, according to IPA

The International Probiotics Association (IPA) unveiled its guidelines for contract manufacturing organizations at the event, supporting the special requirements of what it takes to handle probiotics. “Probiotics are a unique category and they have very specific needs when you’re producing them,” said IPA’s executive director George Paraskevakos. WATCH THE VIDEO HERE

Probiotic supplement sales are entering a slow growth phase. But why?

There is a definite softening of the market for probiotic supplements across all retail channels, according to data by Euromonitor International, a market research firm. Among the possible reasons is cannibalization in delivery forms, as probiotic ingredients are entering everything from bars to beverages, which may attract more consumers than capsules. WATCH THE VIDEO HERE

How to effectively reach the consumer

Brand marketers are fed scientific information by the product developers and R&D scientists. What are some common pitfalls when it comes to relaying scientific messages to the end consumer, and what often gets lost in translation? Dr Brenda MacArthur, a professor of message design and researcher of health communication at Stony Brook University’s Alan Alda center for Communicating Science offered some best practices tips. WATCH THE VIDEO HERE

Online consumer score a product must keep to ensure longevity in the marketplace

If a probiotic product is not averaging at least a 4.2 score out of 5 in online consumer reviews, it could be headed for trouble from a sales standpoint, according to a recent study by market research firm Lumina Intelligence (which is owned by the publishers of NutraIngredients-USA, William Reed Business Media). WATCH THE VIDEO HERE

Related topics: Probiotics, People, Probiotics & prebiotics

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