Personalized nutrition initiative
The Prenatal DHA Initiative (OmegaQuant) came out on top in the competitive personalized nutrition category. Becky Wright, OmegaQuant's Marketing & Communications Director, received the award on behalf of the company.
The judges were impressed by the application of the omega-3 index measures to an especially sensitive population, to not only shine a light on the technology but also on the critical issue of DHA intake during pregnancy and how to increase those levels.
“Most American women don't get enough DHA before or during pregnancy, so the Prenatal DHA Test can help personalize the issue and motivate women to get more DHA in their diet,” said Kristina Harris Jackson, PhD, RD, who invented the Prenatal DHA Test, alongside longtime omega-3 researcher Dr William Harris, PhD.
“Our ultimate goal is to help make pregnancy safer for women and their babies, which is why we want to bring more awareness to the importance of getting more DHA in the diet and using a Prenatal DHA Test to guide appropriate intake,” she added.