Nootrodog by Birdnip
Pet nutrition start-up Birdnip launched its first product, Nootrodog, which, as the name implies, is a nootropic for dogs. It contains Bacopa monneri, shiitake mushroom, kelp, carrot, Rhodiola rosea and beets. “Dogs possess naturally incredible cognitive abilities that allow them to be curious, empathetic, and intelligent all at once,” according to the company.